VP, Marketing (Fintech)

Location: Hybrid, London, United Kingdom

Company

hirify.global builds consumer financial products, including a mobile-first insurance platform that makes insurance accessible online across Southeast Asia.

What you will do

• Own customer acquisition, activation, retention, and marketing efficiency across the group’s consumer businesses.
• Set channel strategy and budgets using CAC, LTV, conversion, and incremental return metrics.
• Build and improve paid acquisition, organic growth, lifecycle, referral, and brand channels.
• Partner directly with product teams on onboarding, conversion, engagement, and growth loops.
• Launch new products and brands and build their initial acquisition engines.
• Build measurement and experimentation systems, and recruit and develop growth and marketing leaders.

Requirements

• Strong track record scaling consumer technology, fintech, or internet products.
• Strong understanding of brand building and a track record of winning campaigns.
• Experience directly owning significant acquisition budgets and measurable customer or revenue growth.
• Deep understanding of CAC, LTV, funnels, cohorts, retention, and experimentation.
• Strong performance marketing capability combined with good product judgment.
• Ability to diagnose growth problems directly from customer and performance data.
• Hands-on operating style, including reviewing campaigns, funnels, experiments, and channel performance directly.

Culture & Benefits

• Hybrid work based in London, United Kingdom.
• Work with teams across offices and remote locations and more than 20 nationalities.
• Focus on building next-generation financial products that make finance more accessible, smart, and safe.
• Opportunity to contribute to products used by millions of people in Southeast Asia.