Senior Product Marketing Manager, Core (Remote, US)

Location: Remote - US; travel approximately twice per quarter is required.

Base compensation: $117,000–$130,000 USD annually, plus incentive stock options and benefits.

Company

hirify.global is an education technology company delivering integrated, AI-powered learning, content, assessment, and analytics solutions for K–12 classrooms.

What you will do

• Lead end-to-end go-to-market strategies for national and state-level core curriculum launches.
• Define positioning, value propositions, messaging architecture, and buyer personas for hirify.global Threads & Themes.
• Translate buyer insights, competitive intelligence, and market trends into GTM, ABM, product, sales, and marketing strategies.
• Partner with Sales, Revenue Marketing, RevOps, Product, Content, and Marketing to improve alignment and operating workflows.
• Create sales enablement materials, thought leadership assets, white papers, campaigns, educator resources, and customer-facing collateral.
• Measure GTM effectiveness and optimize strategies to improve adoption, engagement, and revenue growth.

Requirements

• 7+ years of experience in product marketing, go-to-market strategy, or related marketing roles.
• Experience leading complex product launches and cross-functional initiatives.
• Deep understanding of K–12 education buying cycles, district procurement, and personas including district leaders, curriculum directors, and educators.
• Proven ability to develop GTM strategies that produce measurable adoption, engagement, and revenue outcomes.
• Strong positioning, messaging, writing, storytelling, stakeholder influence, and cross-functional leadership skills.
• Ability to work remotely from the United States and travel approximately twice per quarter.

Culture & Benefits

• Fully remote work with a monthly technology stipend.
• Medical benefits with employer contributions to premiums and HSA accounts.
• Parental leave, fertility support, adoption assistance, and family benefits.
• 401(k) plan with employer match, flexible PTO, paid sick time, company holidays, and winter break.
• Annual learning and development allowance for training, classes, workshops, conferences, and educational materials.

Hiring process

• Employment offers are contingent on successful completion of a background check.