Senior Manager, Consumer Analytics (Consumer Insights/Advanced Analytics): Developing North American learning plans and analyzing internal and external consumer data to guide brand strategies and identify market opportunities with an accent on marketing mix modeling, attribution, behavioral science, and data integration. Focus on managing advanced analytics projects, testing hypotheses, translating complex data into actionable recommendations, and influencing senior leadership and cross-functional teams.
Location: Chicago Commercial Center; hybrid work model combining remote work with intentional in-person collaboration. Local candidates already authorized to work in the United States only; no relocation support.
Salary: USD 140,320–173,360 per year, plus target bonus eligibility.
Company
hirify.global develops and manages consumer brands focused on delivering care products to people around the world.
What you will do
Partner with senior leadership and cross-functional teams to develop and execute North American learning plans that generate consumer insights for brand strategies.
Manage advanced analytics projects and external suppliers to ensure accurate, timely, and cost-efficient delivery.
Support Emerging Analytics pilots by providing business context for execution and results.
Identify business issues, research objectives, and hypotheses, then select analytical techniques to test them and develop recommendations.
Synthesize internal and external consumer data to identify insights, opportunities, and innovation pathways.
Build analytics capabilities by developing and sharing best practices across the Insights & Analytics team and broader multifunctional teams.
10+ years of experience in a data-centric role, including direct experience with advanced analytics solutions such as marketing mix modeling and marketing attribution models.
Direct experience with syndicated data sources such as Nielsen, IRI, Numerator, and/or NPD.
Proven application of behavioral science and forward-thinking research tools, including in-market optimization, media and content optimization, first-party data usage, and one-to-one targeting and personalization.
Demonstrated leadership using consumer insights to develop brand stories and tailor results presentations for different audiences, including senior leadership.
Ability to work effectively with all levels of business team management.
Ability to translate data into knowledge and actionable recommendations.
Ability to integrate data from different sources to provide clarity and direction to multifunctional teams.
Strong influencing skills to align partners and management on strategic direction.
Nice to have
Strong analytics skills, including diagnosing and resolving complex problems and translating findings into business opportunities.
Experience simplifying complex data and insights and crafting stories about implications across the business.
Experience with or passion for fast-moving metrics that enable faster test, learn, and optimization cycles for content and media plans.
Experience driving innovation from initial concept development through in-market measurement.
Ability to create testable hypotheses from data-driven insights, especially within dynamic media plans.
Advanced degree.
Culture & Benefits
Flexible hybrid work model combining remote work and intentional in-person collaboration.
Focus on safety, mutual respect, human dignity, inclusion, and diverse experiences.
Comprehensive benefits package including a 401(k) and profit-sharing plan.
Target bonus eligibility and opportunities for professional growth.
Employment includes pre-screening that may involve drug screening, background checks, and DMV checks.
Hiring process
Complete the online application process.
Recruiting review followed by follow-up for candidates selected to continue.
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