Account Based Marketing (ABM) Manager

Location: United States - East (Remote); a Boston, MA hybrid location is also listed.

Tines provides a secure, intelligent workflow platform that integrates apps, agents, and automations across technology stacks, with a strong focus on IT and security teams.

What you will do

• Build and execute tailored 1:1 and 1:few ABM programs for strategic and enterprise accounts across paid media, email, landing pages, direct mail, and sales outreach.
• Partner with account executives and sales development teams to align target accounts, buying groups, priorities, and follow-up.
• Collaborate with product marketing, content, creative, field, and partner marketing teams on messaging, assets, executive briefings, roundtables, and targeted events.
• Manage regional campaign budgets, timelines, cross-functional deliverables, account segments, and campaign tracking.
• Measure buying-group engagement, qualified pipeline, opportunity progression, and revenue impact; test approaches and document reusable playbooks.

Requirements

• Five or more years of B2B technology marketing experience, including at least two years building and executing ABM programs.
• Experience generating quality pipeline, accelerating opportunities, or supporting customer growth through marketing programs.
• Understanding of enterprise buying cycles and experience partnering closely with sales teams.
• Ability to develop account-based strategies and execute campaigns across industries, personas, and buying stages.
• Analytical, communication, project management, creative, and cross-functional collaboration skills.
• Experience with CRM, marketing automation, and ABM or intent platforms; Salesforce, 6sense, Influ2, Clay, and HubSpot are helpful.

Nice to have

• Experience with Salesforce, 6sense, Influ2, Clay, or HubSpot.
• Interest in using AI and automation to improve marketing work.

Culture & Benefits

• Values centered on Simplicity, Speed, and Soundness.
• Culture supporting curiosity, growth, integrity, and individual development.
• Equal employment opportunities for employees and applicants.