Lead Generation & ABM Specialist, LATAM (Assurance)

Location: Remote, Mexico; travel up to 10% for account planning sessions, events, and team collaboration.

Company

hirify.global is a global business improvement and standards organization providing consulting, training, assurance, auditing, certification, regulatory, software, and cybersecurity services.

What you will do

• Define the LATAM demand plan against MQL, SQL, and opportunity targets by country, sector, and persona.
• Launch localized multi-channel programs across email, LinkedIn and paid social, paid search, webinars and events, and content syndication.
• Build and coordinate 1:1, 1:few, and 1:many ABM programs for strategic accounts and buying groups.
• Partner with Sales Directors to create target account lists, joint GTM plans, localized ABM playbooks, and content.
• Operationalize ABM and intent platforms, converting intent signals into coordinated customer journeys.
• Manage segmentation, routing, UTM tagging, dashboards, reporting, experimentation, and attribution with marketing operations.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 6+ years of experience in B2B demand generation, digital marketing, or ABM, with measurable campaign success.
• Experience in professional services, SaaS, or regulated industries is preferred.
• Proven experience building and running multi-channel campaigns across email, LinkedIn and paid social, paid media, web, and webinars or events.
• Experience working in matrixed or global organizations and familiarity with B2B buyer journeys.
• Proficiency with Salesforce, Pardot, Workfront, and ABM platforms.
• Hands-on familiarity with Demandbase, 6sense, RollWorks, Bombora, or Apollo.
• Strong command of English and Spanish, both verbal and written.
• Ability to collaborate across countries, time zones, and stakeholder groups; organize multiple campaigns; build dashboards; analyze patterns; and prioritize optimizations.

Culture & Benefits

• Remote work from Mexico within a global, matrixed organization.
• 20 days of annual leave, bank holidays, and vacation bonus.
• Medical insurance, life insurance, savings fund with company contribution, and meal allowance.
• Paid maternity and paternity leave, learning and development opportunities, and flexible benefits.
• Inclusive workplace focused on diversity, belonging, client-centricity, agility, and collaboration.