Content and Communications Specialist (CRM/Email Marketing)

Location: hirify.global Vancouver Campus, Vancouver, BC, Canada; hybrid work arrangement

Compensation: $7,158.42–$10,292.25 CAD monthly

Company

hirify.global is a university whose recruitment and marketing teams support undergraduate enrolment across the Vancouver and Okanagan campuses.

What you will do

• Plan, coordinate, schedule, and optimize email, lifecycle, transactional, promotional, newsletter, and SMS campaigns for prospective undergraduate students.
• Identify audience segments, maintain campaign workflows and roadmaps, and develop scalable nurture and engagement processes throughout the recruitment lifecycle.
• Create campaign content, email templates, visual assets, calls to action, and HTML layouts aligned with hirify.global brand guidelines.
• Apply A/B testing, tracking, analytics, and reporting to improve open, click-through, conversion, participation, reach, and unsubscribe rates.
• Ensure campaign content complies with Canada’s Anti-Spam Legislation, hirify.global access and privacy policies, and BC’s Freedom of Information and Protection of Privacy Act.
• Collaborate with recruitment teams, managers, stakeholders, and cross-functional digital teams to coordinate priorities and report campaign results.

Requirements

• Undergraduate degree in a relevant academic discipline and a minimum of three years of related experience, or an equivalent combination of education and experience.
• Willingness to respect diverse perspectives, including perspectives that conflict with one’s own.
• Commitment to enhancing awareness, knowledge, and skills related to equity, diversity, and inclusion.

Nice to have

• Hands-on experience with marketing automation, CRM nurture campaigns, email analytics, weekly campaigns for high-volume subscriber lists, and effective campaign creation.
• Expertise in email marketing, email content and layout, CRM campaign management, customer engagement and retention, loyalty, and affinity.
• Experience developing nurture and engagement campaigns, digital marketing and promotion, and working within a brand or graphic-identity system.
• Analytical and creative skills, initiative, resourcefulness, and understanding of the email creative process.
• Excellent written communication, email copywriting, subject-line best practices, content production, and web writing skills.
• Interpersonal, presentation, and public relations skills, ideally with youth communities; international experience and knowledge of a second language are assets.
• Organizational, project-management, time-management, troubleshooting, problem-solving, strategic-thinking, collaboration, diplomacy, tact, discretion, and deadline-management abilities.
• Understanding of cultural differences and cross-cultural marketing and communication contexts; curiosity about customer behaviour and interest in using technology to serve audience and business needs.
• Strong knowledge of email marketing and CRM campaign best practices; experience with CRM systems and marketing automation tools.
• Strong working knowledge of Microsoft Word, Excel, and PowerPoint.
• Working knowledge of Oracle Eloqua and/or Marketing Cloud is an asset.
• Competence with HTML5, HTML authoring tools, FBML, CSS, JavaScript, RSS/syndication, wikis, image formats, and resizing tools.

Culture & Benefits

• Hybrid work arrangement at the hirify.global Vancouver Campus.
• Full-time staff position in a non-union role.
• Work within an integrated, cross-channel digital team and collaborate with international and domestic recruitment teams.
• Commitment to equity, diversity, inclusion, accessibility, and a respectful workplace.
• Ongoing position with a monthly base salary range of $7,158.42–$10,292.25 CAD.