Director of Customer Marketing (SaaS)

Location: UK, United Kingdom; hybrid working with two days per week at the Covent Garden office.

Company

hirify.global provides SaaS and subscription technology solutions for businesses.

What you will do

• Own the global Customer Marketing strategy and its measurable contribution to expansion pipeline, upsell ARR, retention, and NRR.
• Build lifecycle programs using customer insight, product usage, and commercial signals to drive adoption, value realization, cross-sell, upsell, and churn-risk engagement.
• Coordinate customer journeys and communications across onboarding, adoption, growth, and renewal with Customer Success, Account Management, Product, and Marketing.
• Scale advocacy programs covering customer stories, references, reviews, speaking, and peer engagement, while bringing customer insight into go-to-market and Product strategy.
• Partner with Marketing Operations and RevOps on segmentation, automation, reporting, governance, KPIs, testing, and optimization.
• Lead and coach a high-performing Customer Marketing team and prioritize investment for maximum impact.

Requirements

• Demonstrable B2B marketing experience, ideally in SaaS or subscription technology, with significant experience in Customer Marketing, Lifecycle Marketing, or Customer Growth.
• Proven experience leading customer marketing at scale with measurable impact on expansion, retention, adoption, and advocacy.
• Deep understanding of the SaaS customer lifecycle and customer economics, including NRR, GRR, churn, expansion ARR, and customer health.
• Experience using customer data, product usage, and behavioral signals to build targeted, automated lifecycle and growth programs.
• Demonstrated success building advocacy and reference programs supporting customer growth and new-logo acquisition.
• Strong commercial judgment, analytical skills, and an experimentation mindset, with the ability to turn strategy into clear priorities and measurable outcomes.
• Excellent cross-functional influence and executive communication skills, with experience partnering across Customer Success, Account Management, Sales, Product, and RevOps.
• Experience leading and developing high-performing teams while creating clarity, accountability, and autonomy.

Culture & Benefits

• Hybrid working from day one, with two office days per week.
• Competitive compensation, benefits, and pre-IPO equity.
• Cash allowance through the benefits platform, annual vision allowance, wellness benefits, and 25 days of annual leave.
• Travel support, including a cycle scheme and season ticket loans, plus a work-from-home allowance.
• Temporary remote working from anywhere in the world for up to two months after six months of employment.
• Pension auto-enrolment, quarterly company-wide long weekends, volunteering days, social events, referral and ambassador programs, and a birthday day off.

Hiring process

• Reasonable adjustments can be discussed during the hiring process.
• Voluntary diversity information may be requested separately from the hiring managers.