Senior Integrated Marketing Manager, Verticals

Location: Remote anywhere in Canada

Base salary: $100,000–$137,500 CAD annually

Company

hirify.global is an AI-powered advertising technology company providing a marketing platform for programmatic advertising and cross-channel campaign management.

What you will do

• Own the integrated marketing roadmap for the B2B and Retail/Commerce verticals, aligning campaigns with business goals, pipeline opportunities, market needs, and campaign calendars.
• Lead vertical strategy for marquee brand campaigns and determine when to adapt existing campaigns or build dedicated programs.
• Develop guides, webinars, sponsorships, and peak-season marketing programs, including webinar planning, promotion, production, and follow-up.
• Translate revenue insights, market trends, customer needs, and performance data into campaign strategies and messaging recommendations.
• Coordinate cross-functional work with Sales, Product Marketing, Content, Brand, Revenue Enablement, Marketing Operations, and other teams.
• Manage campaigns from strategy through execution and measurement, including project plans, stakeholder communication, performance analysis, targets, and post-campaign recommendations.

Requirements

• 5+ years of experience in integrated marketing, growth marketing, demand generation, or vertical marketing.
• Experience running complex, cross-functional, multi-channel campaigns from strategy through measurement.
• Strong business acumen with the ability to connect revenue goals, pipeline insights, and market opportunities to marketing plans.
• Strong project management, organization, communication, storytelling, and stakeholder presentation skills.
• Experience working with Sales, Product Marketing, Content, Brand, Revenue Enablement, and other cross-functional teams.
• Experience with webinars, events, forums, marketing automation, campaign management, analytics, or project management tools.

Nice to have

• Experience in B2B marketing, retail, commerce, advertising technology, or a related industry.

Culture & Benefits

• Remote-first work environment with work-from-home reimbursements.
• Competitive paid time off, including a birthday day off.
• Health benefits from the first day of employment and access to mental health care.
• Retirement, 401(k), and pension savings programs, depending on location.
• Training, onboarding, professional development support, conferences, courses, books, and programmatic certifications.
• Parental leave, social events, and optional global WeWork membership.