Marketing Manager (Healthcare Events)

Location: Orlando, Florida, United States; hybrid arrangement with office-based work, in-person attendance three days a week or more, 20–30% travel, and on-site presence required during WHX Miami and CPHI Americas.

Salary: $73,000–$85,000 per year, based on experience.

Company

hirify.global creates large-scale B2B events, digital content, data products, and online platforms for specialist industries, including healthcare, pharmaceutical, and biotech markets.

What you will do

• Develop and execute annual marketing plans for WHX Miami and CPHI Americas, aligned with business objectives, revenue targets, KPIs, and budgets.
• Lead digital marketing, website management, SEO/SEM, email campaigns, social media, content calendars, marketing automation, and lead nurturing.
• Design integrated digital, print, and experiential campaigns for exhibitor recruitment, attendee acquisition, event registration, and brand awareness across US and LATAM markets.
• Manage brand messaging, event positioning, marketing collateral, public relations, media outreach, event branding, signage, and on-site marketing presence.
• Collaborate with sales, conference programming, operations, international teams, agencies, vendors, contractors, advisory boards, and industry partners.
• Analyze website traffic, leads, conversions, registration trends, campaign ROI, and post-event performance using CRM, marketing automation, and analytics platforms.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5–7 years of marketing experience, preferably in B2B events, tradeshows, or the healthcare/pharmaceutical industry.
• Proven experience developing and executing successful multi-channel marketing campaigns, managing marketing budgets, and demonstrating ROI.
• Proficiency with digital marketing tools, including Google Analytics, Google Ads, LinkedIn Campaign Manager, SEO, SEM, email marketing, and social media platforms.
• Experience with CRM systems, particularly Salesforce, and marketing automation platforms such as HubSpot, Eloqua, or similar.
• Proficiency in Microsoft Office Suite and experience with event management platforms and registration systems.
• Understanding of healthcare supplies, medical device, and/or pharmaceutical industries; US and LATAM healthcare markets; B2B marketing strategies; buyer personas; and marketing communications compliance considerations.
• Excellent written and verbal communication, project management, analytical, problem-solving, organizational, and interpersonal skills, with the ability to manage multiple priorities.
• Ability to work strategically and tactically, collaborate cross-functionally, adapt in a fast-paced environment, work independently, and build relationships with diverse stakeholders.

Nice to have

• Bilingual English/Spanish or English/Portuguese.
• Experience marketing events in LATAM markets.
• Background in pharmaceutical, medical device, or healthcare services marketing.
• Professional marketing certifications such as Google Analytics, HubSpot, or Digital Marketing Institute certifications.
• Experience with account-based marketing strategies and knowledge of marketing attribution models and advanced analytics.
• Familiarity with Adobe Creative Suite.

Culture & Benefits

• Hybrid work with in-person collaboration three days a week or more and flexibility to work from home or remotely when not working in an office or at an event.
• 15 days of paid time off, increasing to 20 days after three years and 25 days after six years, plus 10 national holidays and a birthday leave day.
• Opportunity to work from almost anywhere for up to four weeks per year.
• 401(k) match, health, vision and dental insurance, parental leave, and an employee share purchase plan with a minimum 15% discount.
• Training, mentoring, LinkedIn Learning access, volunteer leave, charity matching, wellbeing support, recognition programs, and colleague networks.
• Collaboration with international teams and occasional evening or weekend work during critical campaign launches and events.