Demand Generation Marketing Manager (Healthcare)

Location: Remote; based in and legally eligible to work and reside in the continental United States. Hybrid options are available, with access to the Madison, Wisconsin headquarters.

Salary: $135,000–$140,000 per year, plus stock options and benefits.

Company

hirify.global develops software as a medical device using waveform artificial intelligence and machine learning to analyze health data and improve diagnosis and treatment workflows.

What you will do

• Plan, launch, optimize, and report on multi-channel campaigns that generate qualified leads and pipeline across healthcare customer segments.
• Track funnel performance, including MQLs, SQLs, pipeline contribution, conversion rates, and CAC, and recommend improvements.
• Own HubSpot CRM and Marketing Hub administration, including lead scoring, lifecycle stages, workflows, forms, lists, dashboards, email programs, and CRM integrations.
• Manage the website, landing pages, analytics, SEO strategy, social media, and content production for clinician- and patient-facing audiences.
• Produce and oversee blogs, white papers, case studies, clinical summaries, sell sheets, product materials, videos, and sales presentations.
• Manage webinars, trade shows, conferences, contractors, vendors, budgets, lead capture, and post-event follow-up.

Requirements

• 5+ years of B2B demand generation and marketing operations experience in healthcare, medical devices, diagnostics, or digital health marketing.
• Strong hands-on HubSpot experience with workflows, lead scoring, reporting, email, and CRM integration.
• Proven experience building and running campaigns that produce measurable pipelines.
• Experience with website management, SEO, and content production.
• Experience managing freelancers, agencies, and vendors.
• Excellent writing, project management, and analytical skills.
• Comfort working in a fast-paced, small-team, high-ownership environment.
• Must be legally eligible to work and reside in the United States now and in the future.

Nice to have

• Experience in sleep medicine or home sleep testing (HST).
• Experience marketing to clinicians, DME providers, sleep centers, or health systems.
• Working knowledge of healthcare marketing compliance, including FDA, HIPAA, and claims substantiation.
• Basic proficiency with Adobe Creative Cloud, Canva, and GA4.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Culture & Benefits

• Remote and flexible work environment with hybrid options and access to the Madison headquarters.
• Health, dental, and vision insurance.
• Paid time off and flexible scheduling.
• Stock options and a 401(k).
• Team summits and opportunities for in-person collaboration.
• Culture focused on improving healthcare, customer focus, teamwork, action, quality, and inclusion.

Hiring process

• Resume review followed by a video call for selected candidates.
• Skills demonstration and meetings with additional team members.
• Final offer after the interview stages.