Product Marketing Manager (AI/SaaS)

Location: Yerevan, Europe, or the UK; hybrid or remote.

Company

hirify.global is a voice AI company developing hirify.globalWork, a SaaS product for improving online meetings through noise cancellation, accented speech support, transcription, notes, summaries, and action items.

What you will do

• Lead go-to-market strategy and execution for new hirify.globalWork features, including launch planning, narratives, coordination, and delivery.
• Own product messaging and positioning across the lifecycle, translating technical capabilities into clear customer value.
• Strengthen the Voice Productivity category narrative, tone, visual storytelling, and consistency across product communications.
• Create content for websites, email, in-app experiences, social media, and paid channels, tailored to different audiences and journey stages.
• Build launch and sales assets including explainers, scripts, storyboards, product pages, launch kits, pitch decks, battlecards, case studies, and collateral.
• Partner with Product, Growth, Marketing, and SEO/editorial teams on research, demand generation, product outcomes, competitive differentiation, and pricing and packaging narratives.

Requirements

• Personally led product launches for self-serve consumer or SMB software products and can demonstrate results with numbers, including signups, adoption, revenue, or press.
• Built sales enablement for a sales team, including battlecards, pitch decks, one-pagers, demo scripts, and objection handling, with measurable impact on win rate, deal size, or ramp time.
• Writes positioning, messaging, landing pages, and launch copy personally, and can demonstrate measurable changes in conversion, signups, or upgrades.
• Defined an ICP and converted it into messaging, pages, and campaigns, with evidence of funnel impact.
• Can simplify technical products, including voice AI capabilities such as noise cancellation, accent conversion, and AI-generated notes.
• Has conducted competitive positioning against named competitors, including differentiation, battlecards, and messaging.
• Uses AI daily for research, writing, analysis, and production.
• Fluent English with native-level writing ability.

Nice to have

• Experience with voice, audio, or AI products.
• Experience with launches that spread through Product Hunt, social, or communities.
• PLG experience involving pricing and packaging pages, free tiers, and upgrade messaging.
• Experience marketing to both individual users and small teams, including team plans and seat expansion.
• Ability to produce demo videos and visual explainers.

Culture & Benefits

• Hybrid or remote work from Yerevan, Europe, or the UK.
• Cross-functional collaboration with Product, Growth, Marketing, and SEO/editorial teams.
• Equal opportunity workplace with a focus on respect and empathy.

Hiring process

• Submit an application through the application form.
• Only shortlisted candidates will be contacted for the next stages.