Senior Product Marketing Manager (Workday)

Location: Home worker, United Kingdom; Belfast, United Kingdom; Dublin 2, Dublin, Ireland

Company

A technology and professional services organization delivering digital services and Workday solutions.

What you will do

• Own and deliver product marketing plans aligned with business unit priorities, growth targets, and product roadmap updates.
• Develop differentiated positioning, value propositions, messaging frameworks, target segments, ideal customer profiles, and buyer personas across regions and channels.
• Coordinate go-to-market and launch plans for new products, features, and propositions with Product, Sales, SDR, incubation, and field marketing teams.
• Create sales enablement materials, sales tools, playbooks, customer proof points, and messaging for strategic opportunities.
• Support voice-of-customer initiatives, customer stories, competitive intelligence, and analysis of market and customer trends.
• Track engagement, pipeline contribution, and adoption metrics, providing reporting and insights for continuous improvement.

Requirements

• Proven experience in Product Marketing, Go-to-Market, or a related marketing role within a technology or professional services environment.
• Experience developing positioning, messaging, and value propositions for products or solutions.
• Experience executing product launches and structured go-to-market plans aligned with commercial objectives.
• Strong collaboration skills and experience working cross-functionally with Product, Sales, and Marketing teams.
• Commercial awareness, including an understanding of pipeline generation and revenue contribution.
• Experience developing sales enablement materials and supporting demand generation initiatives.
• Solid understanding of CRM, marketing automation, and performance measurement frameworks.
• Strong written, verbal, and presentation skills, with the ability to communicate complex ideas clearly and confidently.

Nice to have

• Experience in Governance, Risk & Compliance and highly regulated industries.
• Degree or higher in Marketing, Business, Communications, or a similar relevant discipline.
• Technology or SaaS experience.
• Experience within the Workday ecosystem.

Culture & Benefits

• People-first culture focused on collaboration, creativity, and meaningful impact.
• Commitment to diversity, equity, and inclusion across the workplace.
• Candidate accommodations and adjustments are available through a private conversation with talent acquisition.
• Work is available as a home-worker arrangement in the United Kingdom or from locations in Belfast and Dublin.