Loyalty & Customer Growth Manager (CRM & Loyalty)

Location: London, United Kingdom; hybrid work with 3 days in the office and 2 days working from home

Company

hirify.global operates a high-volume e-commerce retail business with a focus on customer growth, CRM, and loyalty.

What you will do

• Design and manage the annual promotional and rewards calendar for customer segments including low-purchase-intent, inactive, and high-value customers.
• Lead go-to-market planning from promotion concept, modelling, sizing, and creative brief through setup, testing, cross-channel execution, and reporting.
• Partner with customer analytics to refine segments and target promotions at the optimal lifecycle stage to drive incrementality.
• Manage annual budgeting and quarterly re-forecasting with analytics and finance, covering promotional usage, incremental revenue, and ROI.
• Lead cross-functional optimisation across analytics, CRM, creative, on-site experience, and messaging, including testing new offers and rewards.

Requirements

• Experience managing promotions and rewards, preferably within a high-volume retailer with a strong e-commerce presence.
• Experience managing test-and-learn approaches.
• Strong quantitative and analytical skills with a deep understanding of LTV, ROI, and incrementality.
• Proficiency in data analysis and comfort using Excel and BI tools such as Looker.
• Excellent written and verbal communication skills, including the ability to explain complex analysis and present actionable recommendations to senior leadership.
• Experience working in a complex, cross-functional environment.
• Experience managing and developing individuals.

Culture & Benefits

• Hybrid work environment with 3 days per week in the office and 2 days working from home.
• Employee pension scheme.
• Flexible benefits program.
• Health insurance and critical illness cover.