Account Executive (CPG / Food & Beverage)

Location: San Francisco, NYC, or remote in the United States; hybrid role with up to 40% travel for customer meetings and industry events.

Salary: $200,000–$300,000 plus equity and commission.

Company

hirify.global provides AI-powered user interviews and qualitative research used by global brands to understand their users faster.

What you will do

• Own the full sales cycle for named CPG and food & beverage accounts, from prospecting and pipeline development through closing and expansion.
• Land new logos and grow existing customers across brands, categories, regions, and business units.
• Build relationships with Market Research, Consumer Insights, Brand, and Category leaders, while expanding into UX Research, Product, and CX teams.
• Lead discovery and demos focused on concept testing, claims and packaging, innovation pipelines, brand health, shopper insights, and usage studies.
• Create account plans covering brands, buying centers, research budgets, agency relationships, and whitespace; manage forecasting and pipeline visibility in Salesforce.
• Partner with Marketing, outbound, Customer Success, Research, Product, and GTM teams to develop targeted CPG plays, drive adoption, identify expansion opportunities, and provide market feedback.

Requirements

• 5+ years of quota-carrying B2B SaaS sales experience with a strong record of exceeding quota.
• Demonstrated experience selling into and growing CPG and food & beverage accounts, including commercial relationships with consumer goods companies and sales of full-service research and analysis deliverables.
• An established network among Market Research and Consumer Insights leaders at CPG and food & beverage companies.
• Proven ability to run full-cycle enterprise sales, including prospecting, managing complex multi-stakeholder deals, and closing new business.
• Experience growing existing accounts through expansion and cross-sell across brands and business units.
• Understanding of the CPG research ecosystem, including agencies, panels, and research suppliers.
• Exceptional communication, executive presence, and relationship-building skills.
• Ability to operate independently in a fast-paced startup environment.
• Willingness to travel up to 40% for customer meetings and industry events.

Nice to have

• Relationships with UX Research, Product, or CX leaders.
• Experience selling research, consumer insights, analytics, or AI solutions.
• Experience pairing CPG with another vertical, such as Retail.

Culture & Benefits

• Hybrid or remote work options connected to San Francisco and NYC.
• Equity and commission in addition to the stated salary.
• Opportunity to work with enterprise customers including global consumer brands.
• Collaboration with Marketing, Product, Customer Success, Research, and GTM teams.
• Backed by Silicon Valley investors and funded through a $30M Series B.