crmfintechevent managementcampaign managementdigital campaignsmarketing automationfield marketingdemand generationaccount based marketing
Вакансия из Hirify Global, списка международных tech-компаний Для мэтча и отклика нужен Plus
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Роль охватывает ABM, мероприятия, PR, кампании и аналитику на региональном уровне. Обязанности описаны понятно, но для позиции индивидуального специалиста объем работы значительный.
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Широкая зона задачПонятные обязанностиФокус на финтехе
Оценка от Hirify AI
Мэтч & Сопровод
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Описание вакансии
Текст:
Hirify AI/Оригинал
TL;DR
ABM Manager (Fintech): Developing and executing regional field marketing plans, account-based marketing programs, events, PR initiatives, and digital campaigns for a B2B banking software business with an accent on demand generation, brand visibility, and sales enablement. Focus on managing targeted account programs, localizing global marketing strategies, coordinating media and partner activities, and measuring campaign ROI across the Sydney region.
hirify.global provides software for banking and financial services organizations.
What you will do
Develop and execute regional field marketing plans and campaigns aligned with business objectives and marketing OKRs.
Plan and deliver face-to-face and digital events from pre-event preparation through post-event follow-up.
Implement one-to-one and one-to-few ABM programs for targeted accounts and segments.
Manage regional PR, local media relationships, agency deliverables, media coverage, and localization of global PR strategies.
Plan and manage digital campaigns, customer success stories, marketing assets, partner activities, sponsorships, and sales enablement initiatives.
Manage budgets, coordinate internal and external stakeholders, provide bi-weekly performance reports, and optimize programs against ROI expectations.
Requirements
Bachelor's degree in communication, marketing, or a related field.
Approximately 8 years of marketing experience, ideally including field marketing, demand generation, campaign management, and/or go-to-market program creation and rollout.
Experience preferably within B2B software and/or financial services, including banking or fintech.
Experience managing events end to end, from planning through execution.
Experience in partner marketing management.
Proven experience planning and executing successful digital campaigns.
Excellent organizational, project management, and communication skills.
Proficiency in CRM and marketing automation software, data analytics, and reporting.
Fluent written and spoken English.
Culture & Benefits
Work from the Sydney office at 5 Martin Place, co-located with WeWork.
Collaborate with regional and global marketing teams, sales teams, customer success, product marketing, partner marketing, agencies, and external partners.
Operate as primarily an individual contributor while supporting field marketing specialists and regional initiatives.
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