Head of Marketing, Australia (Asset Management)

Location: Sydney, Australia

Company

hirify.global is an active fixed-income investment manager serving institutional and wealth management clients across public and private markets.

What you will do

• Own the end-to-end marketing agenda for Australia across wealth management and institutional businesses.
• Lead and develop a two-person marketing team while contributing to the APAC Marketing leadership team.
• Design integrated programs across content, paid and earned media, digital, multimedia, events, and sponsorships.
• Develop localized Australian collateral, including thought leadership, fund factsheets, presentations, webcasts, videos, website content, and client communications.
• Support active ETF growth through product positioning, launches, investor and adviser education, digital activation, and client engagement.
• Manage budgets, campaign reporting, performance measurement, and optimization across client engagement, lead generation, asset growth, and marketing ROI.

Requirements

• 15+ years of progressive marketing experience in financial services, preferably asset management.
• Strong knowledge of the Australian market and wealth management and institutional client segments.
• Experience with distribution models, client engagement, asset growth, integrated marketing programs, and measurable commercial outcomes.
• Proven use of client, market, and third-party data for segmentation, lead generation, account-based marketing, and campaign optimization.
• Experience with analytics, marketing technology, audience intelligence, performance measurement, and return-on-investment optimization.
• Demonstrated people management and ability to influence senior stakeholders and lead cross-functional initiatives.

Nice to have

• Experience marketing ETFs, managed funds, and investment solutions.

Culture & Benefits

• High-performance and inclusive culture centered on Collaboration, Openness, Responsibility, and Excellence.
• Opportunities to contribute across APAC markets and collaborate with regional and global marketing specialists.
• Commitment to equal employment opportunity and reasonable accommodation for qualified candidates with disabilities.