Growth Marketing Lead-ANZ (Crypto)

Location: Australia; remote-first, work-from-home arrangement, subject to the role and team

Company

Global blockchain and cryptocurrency ecosystem providing trading, finance, education, payments, institutional services, and other digital-asset products.

What you will do

• Own and evolve the brand strategy for the Australian market while maintaining alignment with global brand standards.
• Translate complex cryptocurrency concepts into clear, credible, consumer-friendly messaging.
• Lead end-to-end integrated campaigns across brand, product, education, partnerships, and paid, owned, and earned channels.
• Develop campaign narratives, creative briefs, and go-to-market plans while managing local creative, media, PR, and production agencies.
• Partner with PR, legal, compliance, product, communications, partnerships, community, and global marketing teams.
• Track brand health and campaign KPIs, using insights to refine messaging, channels, and investment strategy.

Requirements

• 8–12+ years of marketing experience, ideally in financial services, fintech, cryptocurrency, technology, or other regulated industries.
• Proven experience in brand marketing and integrated campaigns, beyond performance marketing.
• Experience adapting global brands for local markets and understanding Australian consumer behavior, media, and cultural nuances.
• Strong agency management, strategic thinking, brand judgment, communication, and senior stakeholder presentation skills.
• Ability to own messaging in sensitive or regulated contexts and work independently within global frameworks.

Culture & Benefits

• Remote-first, work-from-home arrangement that may vary according to the role and team.
• Opportunity to work on projects shaping the future of finance.
• Global, user-centric organization with a flat structure and international collaboration.
• Autonomy, challenging projects, career growth, and continuous learning opportunities.
• Competitive salary and company benefits.