VP of Marketing (AI/SaaS)

Location: Sydney, Australia; hybrid with 2 days in the office.

Remuneration: AUD 220,000–240,000 excluding superannuation; equity offered.

Company

hirify.global builds software and AI agents for construction, infrastructure, and industrial companies, including Storm, Dashpivot, Gearbelt, Flowsite, and the hirify.global mobile app.

What you will do

• Lead global demand generation across Performance Marketing, Content Engineering, Marketing Design, Product Marketing, social media marketing, and marketing operations.
• Own campaign, content, channel, attribution, conversion tracking, pipeline, and MQL performance decisions.
• Represent marketing to the CEO and executive team, translating company strategy into priorities and challenging decisions when needed.
• Set the marketing operating cadence, including quarterly planning, initiative ownership, success measures, reporting, and budget allocation.
• Define the boundary between marketing demand generation and the VP of Growth’s product-led activation, retention, referral, and expansion remit.
• Drive AI adoption in marketing, including automation priorities, measured gains, brand protection, and data-privacy risk management.

Requirements

• Marketing leadership experience, ideally through a comparable high-growth or scale-up transition.
• SaaS experience.
• Demand generation experience with direct ownership of a pipeline or MQL number.
• Content marketing experience spanning SEO and AEO.
• Performance marketing experience across paid channels, including rigorous ecommerce-style paid acquisition.
• Technical fluency in attribution and conversion tracking, with hands-on experience setting up or debugging tracking independently.
• Experience diagnosing underlying causes of underperformance, such as attribution gaps or content-to-conversion mismatches.
• Ability to act as the single accountable owner for cross-functional work, delegate effectively, operate with ambiguity, and lead by example.
• Experience using WordPress or content management systems, AI coding tools such as Claude Code, Open Code, or Cursor, Slack, Jira, Confluence, Google Analytics, Google Search Console, Bing Search Console, Meta channels, and Google Sheets.

Nice to have

• Vertical technology background.
• Experience building or owning marketing websites.
• Growth experience or experience working closely with a growth leader or team.

Culture & Benefits

• Player-coach leadership is expected at every level, including the executive team.
• Operating principles emphasize shipping the org chart, growing from within, measurable marketing health, complete briefs, and a single responsible owner.
• Transparency includes monthly all-hands sharing metrics, hiring plans, financial performance, levels, career frameworks, and pay ranges.
• Benefits include equity, 20 days of annual leave, sick, carer’s and compassionate leave, parental leave, EAP, an L&D budget, home-office setup, weekly catered lunches, work-from-anywhere weeks, and flex days.
• The company has a global team across Australia, the UK, the US, and Canada, with Sydney headquarters.