Senior Customer Marketing Manager

Location: Remote - US

Salary: $124,000–$155,000 USD per year, plus eligibility for a bonus.

Company

hirify.global is a remote-first learning technology company providing a video knowledge management platform for businesses and universities.

What you will do

• Establish and scale the customer marketing function, including strategy, priorities, processes, goals, and measurement.
• Own customer storytelling and advocacy programs, developing case studies, testimonials, quotes, video stories, and outcome narratives.
• Build a scalable customer reference program with permissions, approvals, and processes for matching advocates to sales opportunities.
• Develop customer engagement, adoption, retention, and expansion campaigns with Product Marketing, Customer Success, Account Management, Sales, and Demand Generation.
• Manage customer communications, newsletters, advocacy invitations, customer events, product communications, and review platforms such as G2.
• Use customer feedback, NPS/CSAT, engagement data, segmentation, marketing automation, and reference systems to measure and improve programs.

Requirements

• 5+ years of B2B SaaS marketing experience, including 3+ years in customer marketing, advocacy, or lifecycle marketing.
• Experience owning customer-facing programs and establishing or scaling programs with limited existing infrastructure.
• Exceptional writing and interviewing skills, with experience translating technical or business outcomes into evidence-based customer stories.
• Strong project management, KPI definition, campaign measurement, and business-impact communication skills.
• Ability to collaborate with Customer Success, Account Management, Sales, Product Marketing, and Marketing Operations.
• Ability to work remotely from the United States.

Nice to have

• Experience with adoption, cross-sell, or upsell campaigns in mid-market or enterprise SaaS.
• Familiarity with HubSpot, Salesforce, customer segmentation, and marketing automation systems.
• Experience producing or directing customer testimonial assets and adapting one story into multiple formats.
• Experience with higher education, enterprise learning, training, or video technology audiences.

Culture & Benefits

• Remote-first work environment with a focus on clarity, ownership, continuous improvement, and measurable outcomes.
• Collaborative and inclusive culture that values diverse perspectives, thoughtful feedback, and lifelong learning.
• Health insurance, flexible spending accounts, retirement savings plans, life and disability insurance, and paid and unpaid time away from work.
• Support for reasonable workplace accommodations and an equitable hiring process.

Hiring process

• Application review and recruiter call.
• Video interview and assessment, followed by a hiring manager call and interview loop.
• Debrief and offer.