Brand Strategy, Managing Director (Location Flexible)

Location: New York, United States; location flexible within hirify.global's hybrid workstyle, with team members aligned to an hirify.global office and expected to come together in person when needed.

Salary: $223,200–$422,400, plus eligibility for a discretionary performance-based bonus.

Company

hirify.global is a global provider of professional services to middle-market clients.

What you will do

• Lead and steward the enterprise brand strategy and platform, including positioning, value proposition, brand promise, narrative architecture, messaging principles, audience considerations, and strategic expression.
• Integrate the brand platform across campaigns, demand generation, events, experiences, communications, and other initiatives across markets.
• Lead the brand perspective on partnerships, sponsorships, and regional activation opportunities.
• Oversee talent brand strategy in partnership with HR and Talent Acquisition.
• Manage brand-side agency relationships and guide advertising, media, creative, and activation partnerships.
• Define brand measures, use research and performance insights to optimize activations, build brand capabilities, develop talent, and influence senior stakeholders across the federated organization.

Requirements

• Bachelor’s degree and relevant professional experience required. A master’s degree is preferred.
• 15+ years of experience in brand strategy, integrated marketing, brand leadership, or a related field, including significant leadership responsibility in a complex, matrixed, federated, or multinational organization.
• Demonstrated success creating or materially evolving an enterprise brand platform and applying it across multiple audiences, channels, business units, markets, or regions.
• Experience working with enterprise-wide standards and shared strategic direction alongside regional or local flexibility in activation and execution.
• Ability to align enterprise brand strategy with regional business priorities, market dynamics, and audience needs while maintaining a cohesive brand.
• Strong marketing and commercial fluency, including understanding what an organization sells, how it grows, whom it serves, and how brand supports those objectives.
• Experience leading or significantly influencing brand activation, partnerships, sponsorships, advertising, media, and agency relationships.
• Experience with talent brand or recruitment marketing strategy, or close partnership with HR and Talent Acquisition.
• Ability to influence and collaborate across functions, business units, regions, and geographies without relying on direct authority. Experience partnering with executive leadership and regional counterparts is strongly preferred.
• Experience in complex B2B, technology, consulting, professional services, or another matrixed enterprise environment is valuable but not required.
• Ability to balance consistency with regional relevance, exercise strategic judgment in ambiguous environments, communicate through executive storytelling, build relationships, challenge established viewpoints, lead crucial conversations, develop talent, and navigate shared-services, matrixed, and federated environments.

Nice to have

• Master’s degree.
• A combination of in-house and agency or consultancy experience.
• Significant experience managing senior agency and creative partners.
• Experience partnering with executive leadership and regional counterparts.
• Experience in complex B2B, technology, consulting, professional services, or another matrixed enterprise environment.

Culture & Benefits

• Hybrid workstyle combining flexibility with in-person connection and alignment to an hirify.global office.
• In-person collaboration may support clients, teams, development, and relationship-building.
• Competitive benefits and compensation package.
• Discretionary bonus eligibility based on firm and individual performance.
• Equal employment opportunity and reasonable accommodation are provided.