Director, Consumer Growth & Product Marketing

Location: New York, NY, United States; hybrid schedule with 3 days in the office per week, including Thursdays for team meetings and events. Travel required up to 10%.

Base pay: $198,720–$260,820 per year, plus potential equity grants and annual performance bonuses.

Company

hirify.global is a health insurance company built around a full-stack technology platform and a member-focused healthcare experience.

What you will do

• Lead consumer marketing strategy for Lucie Health and HealthInsurance.org across awareness, acquisition, engagement, enrollment, and retention.
• Translate business goals into integrated marketing roadmaps, investment plans, performance targets, and resource allocation.
• Identify growth opportunities across consumer segments, channels, and customer journeys.
• Partner with product and technology teams to improve consumer experiences, adoption, conversion, and revenue.
• Develop and optimize digital acquisition campaigns across paid search, paid social, display, events, and other channels.
• Use consumer insights, analytics, and performance data to shape product requirements, messaging, creative, and campaign strategy.

Requirements

• 10+ years of experience in consumer, digital, growth, or performance marketing.
• Experience with paid media, digital acquisition, CRM, or lifecycle marketing programs.
• Strong understanding of digital analytics, conversion optimization, and marketing measurement.
• Experience collaborating cross-functionally with product, analytics, operations, creative, and sales teams.
• Strong project management and communication skills.
• Healthcare, insurance, financial services, or other consumer-focused industry experience is preferred.

Nice to have

• Healthcare-related experience in consulting, operations, finance, or a related field.
• Experience working in fast-paced environments.

Culture & Benefits

• Hybrid work schedule with flexible choice of two office days in addition to the required Thursday.
• Unlimited vacation program and 11 paid holidays.
• Medical, dental, vision, life, and disability insurance.
• Paid sick time, paid parental leave, paid wellness time, and reimbursements.
• 401(k) plan participation, equity grants, and annual performance bonuses.
• Equal opportunity environment focused on belonging and authentic participation.