Marketing Manager (B2B)

Location: Remote within the United Kingdom

Salary: £50,000–£60,000 per year

Company

Digital media and entertainment publisher reaching more than 100 million fans monthly across gaming, creators, entertainment, esports, technology and internet culture.

What you will do

• Own the B2B marketing strategy and build an annual programme to increase visibility and reputation across media, advertising, gaming, creator and entertainment industries.
• Ghostwrite executive content and develop thought leadership, commentary and external profiles for founders and senior leaders.
• Identify and develop opportunities across awards, speaking engagements, panels, podcasts, interviews, roundtables, PR and industry events.
• Turn campaigns, partnerships, data and business insights into B2B stories, case studies and commercial-facing content.
• Build relationships with journalists, industry organisations, event organisers and influential voices, while maintaining professional-facing channels and the corporate website.
• Track performance beyond basic engagement metrics to assess awareness, credibility and industry perception.

Requirements

• Proven experience developing and delivering B2B marketing activity.
• Experience growing the profile of a company, brand or leadership team among a professional audience.
• Strong knowledge of B2B communications and thought-leadership platforms.
• Experience working with senior leaders, founders or executives to develop their external profiles.
• Excellent writing skills and the ability to capture another person’s tone of voice.
• Experience identifying and developing thought-leadership opportunities.
• Knowledge of industry awards and experience managing award submissions and awards calendars.
• Strong commercial instincts and an understanding of how brand reputation supports sales, partnerships and business development.
• Ability to turn business activity, data and ideas into engaging external stories; excellent organisation and confidence managing multiple projects and senior stakeholders simultaneously.

Nice to have

• Experience in digital media, advertising, technology, entertainment or a related industry.
• Experience managing award submissions and awards calendars.

Culture & Benefits

• Remote-first working within the United Kingdom.
• Opportunity to build a new marketing function and shape its direction.
• Direct access to and collaboration with founders and senior leadership.
• Collaborative, entrepreneurial and fast-moving work environment.
• Competitive salary and benefits.

Hiring process

• Submit a CV and examples demonstrating work that raised the profile of a business or its leadership.
• Examples may include paid digital campaigns, executive thought leadership, PR activity, award submissions, B2B campaigns or industry content.