Marketing Manager/Lead (BiG) - China

Location: Fully remote; work from anywhere in the world with flexible hours. Travel when and where you like.

Company

hirify.global helps mobile game developers grow titles into lasting franchises through monetization, IP licensing, strategic partnerships, systems, and global reach.

What you will do

• Own BiG’s marketing strategy, positioning, messaging, target audiences, channel strategy, and roadmap across China and international markets.
• Build and improve marketing capabilities, processes, systems, operating rhythm, and scalable lead-generation and nurturing programs.
• Partner with Business Development, Licensing, Product, and leadership to generate qualified opportunities and support commercial conversations.
• Lead demand generation, content, thought leadership, brand, webinars, industry media, case studies, customer stories, and communications across LinkedIn, WeChat, and other relevant channels.
• Develop marketing around ChinaJoy, Gamescom, GDC, partner announcements, webinars, and IP launches, including stories about partnerships, market trends, customer success, and IP opportunities.
• Define KPIs and reporting, optimize activities using data, redesign workflows with AI and automation, manage the marketing technology stack, and coordinate agencies, freelancers, partners, and stakeholders.

Requirements

• 5+ years of experience in B2B marketing, gaming, technology, SaaS, licensing, entertainment, or another relevant sector, with increasing ownership and responsibility.
• Experience owning marketing strategy rather than only executing campaigns, translating commercial objectives into marketing priorities, plans, and measurable outcomes.
• Experience building or significantly improving a marketing function, capability, process, channel, or program from 0 to 1.
• Strong independent judgment and the ability to work effectively with limited structure or predefined processes.
• Strong understanding of B2B demand generation, content marketing, lifecycle marketing, brand positioning, and marketing operations.
• Experience with HubSpot or equivalent CRM and marketing automation platforms, including practical use of AI tools and automation in marketing workflows.
• Strong analytical, project-management, and stakeholder-management skills, including KPI definition, performance measurement, data-based prioritization, and coordination of multiple functions and initiatives.
• Excellent written and verbal communication skills in English and the ability to work across global, distributed teams.
• Genuine interest in gaming, entertainment, IP, and technology.
• Native Chinese (Mandarin) is required.

Nice to have

• Experience in gaming, IP licensing, entertainment, media, or strategic partnerships.
• Marketing to game developers or other B2B audiences in China, or supporting sales and business development with pipeline-generation objectives.
• Experience developing thought leadership, industry reports, webinars, or supporting ChinaJoy, Gamescom, and GDC.
• Experience with LinkedIn, WeChat, Chinese digital platforms, paid acquisition, SEO, and performance marketing.
• Experience in entrepreneurial, rapidly evolving, or relatively unstructured business units, including managing agencies and freelancers.

Culture & Benefits

• Fully remote work from anywhere in the world with no imposed working hours.
• Flexible hours, unlimited paid time off, and the ability to travel when and where preferred.
• Payment in the currency of choice, plus an allowance for personal devices or equipment and variable annual bonus compensation.
• Trust and freedom to experiment, learn quickly, pitch ideas directly to management, and make an impact.
• Collaboration with a diverse, supportive team across six continents and more than 30 countries.