Interim Brand Manager (Travel)

Location: London, United Kingdom; hybrid model with office attendance required for a minimum of 60% of working time over a 12-week period. A 28-day work-from-abroad policy is available.

Salary: £45,000–£50,000 per year.

Company

hirify.global is a European rail and coach travel platform helping millions of travellers find and book value-focused journeys through its mobile app, website, and B2B partner channels.

What you will do

• Own the end-to-end brand marketing plan for the assigned market, translating customer insight into differentiated positioning, messaging, and campaigns.
• Lead creative agency relationships, including briefing, reviewing, and challenging work against brand, proposition, and audience standards.
• Use brand tracking, customer research, and market data to inform positioning and measure the commercial impact of brand investment.
• Partner with Country Managers and commercial, product, and insight stakeholders to identify brand-led opportunities.
• Protect consistent tone, identity, and customer experience while adapting activity to local culture, seasonality, and competitive context.
• Manage campaign timelines, dependencies, quality, customer perception, competitor positioning, and internal advocacy for brand investment.

Requirements

• Significant brand or marketing experience spanning strategic responsibility and hands-on campaign execution, ideally in a consumer brand, travel, platform, or e-commerce business.
• Proven experience owning brand marketing plans for a specific market or segment, including positioning, messaging, and brand health measurement.
• Strong experience working with creative agencies, including confident briefing, critical review, and constructive challenge.
• Ability to connect brand investment to commercial outcomes and understand business models and growth levers.
• Demonstrable cross-functional experience with commercial, product, and senior stakeholders, operating as a peer.
• Proficiency in the language of the relevant market and strong understanding of its local culture and competitive landscape.
• Experience using brand tracking, customer research, and market data for strategic decisions and impact measurement.
• Creative literacy, strong opinions on quality, and communication skills to explain why work is or is not effective for the brand, proposition, and audience.

Culture & Benefits

• Hybrid working with a minimum of 60% office attendance over a 12-week period and a 28-day work-from-abroad policy.
• Private healthcare and dental insurance, family-friendly benefits, extra festive time off, and an EV scheme.
• Two-for-one share purchase plans, transparent pay bands, personal learning budgets, regular learning days, and clear career paths.
• Values-led environment focused on thinking big, ownership, collaboration, positive impact, and inclusion.
• International workforce of more than 1,000 people across over 50 nationalities.