Content Marketing Manager (Industrial B2B)

Location: United States; Remote

Salary: $102,500–$184,500 USD per year

Company

Develop content marketing for hirify.global and Siemens Digital Industries Software's enterprise AI and industrial software offerings, including Intelligence Center X.

What you will do

• Manage content creation across blogs, articles, long-form content, video scripts, webinars, social media, and other formats aligned with product capabilities, use cases, audiences, and pipeline goals.
• Develop and oversee how-to guides, research reports, solution briefs, white papers, executive thought leadership, and other high-value content assets.
• Manage freelance writers, agencies, and external contributors while maintaining quality, consistency, and brand standards.
• Partner with Product Marketing, Demand Generation, subject matter experts, customers, product managers, developers, and data scientists to create accurate content across the buyer journey.
• Identify content opportunities through search intent analysis, competitive research, analyst insights, sales feedback, and customer-facing teams; repurpose high-performing content across channels.
• Support SEO and distribution through keyword research, topic clustering, on-page optimization, nurture programs, paid campaigns, ABM, owned and earned channels, and AI-powered search platforms.
• Track organic traffic, engagement, MQL contribution, pipeline influence, and content-attributed revenue; audit, test, refresh, consolidate, and optimize content using performance analytics.

Requirements

• 4+ years of B2B content marketing experience, including at least 2 years focused on industrial or engineering-driven audiences.
• Exceptional writing, editing, and storytelling skills, with the ability to simplify complex technical topics for executive and business audiences.
• Demonstrated success translating data pipelines, cloud architecture, observability, security, and enterprise technology into compelling narratives.
• Strong understanding of SEO fundamentals and experience driving measurable organic growth.
• Proven ability to collaborate with subject matter experts and deliver high-quality content on schedule.
• Familiarity with modern data platforms, cloud technologies, and data lakehouses.
• Understanding of industrial software, manufacturing technology, engineering technology, or related enterprise software markets.

Nice to have

• Experience marketing to developers, practitioners, engineers, or other highly technical audiences at scale.
• Hands-on experience with Salesforce, Marketo, Ahrefs, SEMrush, WordPress, or similar marketing technology platforms.
• A portfolio demonstrating technical content creation, including long-form guides, white papers, executive thought leadership, and industry publications.
• Strong process orientation and experience building and improving content workflows and operational processes.
• Experience using AI-powered writing, research, and workflow automation tools to improve productivity and content effectiveness.

Culture & Benefits

• Remote work arrangement in the United States.
• Comprehensive benefits package.
• Additional incentive compensation may be provided where applicable.