Senior Partner Marketing Manager (SaaS)

Location: London, Greater London, United Kingdom; flexible remote work available. The role leads partner marketing across the UK and Europe.

Company

hirify.global from Xero provides a digital scheduling and workforce management platform for businesses and shift workers, with integrations spanning payroll, accounting, POS, and reporting.

What you will do

• Define and lead the partner marketing strategy, aligning partner programs with regional go-to-market and growth objectives.
• Build and operationalize a scalable partner program framework covering planning, activation, measurement, and optimization.
• Develop joint go-to-market campaigns with payroll, POS, accounting, and software ecosystem partners, including webinars, content, case studies, and in-market events.
• Design and scale an affiliate lead-generation engine, recruiting, engaging, and enabling affiliates with relevant tools and content.
• Work with Partnerships, Sales, Product, and RevOps to align programs with revenue goals and ensure accurate tracking, attribution, and reporting.
• Track pipeline contribution, partner engagement, campaign performance, and ROI while testing new channels, formats, and incentives.

Requirements

• 6+ years of experience in B2B marketing, including 3+ years focused on partner or ecosystem marketing within SaaS or technology sectors.
• Ability to translate business goals into actionable go-to-market strategies and measurable outcomes.
• Proven experience running co-marketing and affiliate programs from concept through analysis.
• Ability to influence and align cross-functional teams across Sales, Product, Partnerships, and RevOps.
• Strong data-driven approach to decision-making, campaign optimization, and communicating results.
• Excellent written and verbal communication skills, with confidence presenting to senior stakeholders and partners.
• Familiarity with Salesforce, marketing automation platforms such as SFMC or HubSpot, affiliate software, and analytics tools.
• Self-starter mindset with strong ownership, adaptability, and curiosity to test and learn in a fast-paced environment.

Culture & Benefits

• Pension, health insurance, inclusive support for new parents, and generous vacation.
• Employee Share Plan in addition to the annual base salary.
• Flexible remote work and an autonomous approach to work.
• Growth and progression opportunities with a strong focus on work-life balance.
• Inclusive and diverse workplace with social, team, and company activities.