Social Trading Manager (Paid Social)

Location: Cincinnati General Offices, United States; onsite role.

Salary: $92,000–$116,500 per year.

Company

Procter & Gambl supports consumer brands through a US In-House Media team within the North America division.

What you will do

• Develop paid social tactical plans aligned with category media strategies, brand KPIs, audience needs, targeting, inventory, and testing approaches.
• Build, execute, QA, and optimize full-funnel campaigns across Meta, TikTok, Snapchat, Pinterest, and Reddit.
• Manage audience creation, creative tagging and trafficking, media-buy inputs in Prisma, pacing, budgets, deliverables, and performance.
• Analyze quantitative and qualitative results, produce weekly performance updates and campaign recaps, and recommend investment shifts supporting brand and ecommerce goals.
• Partner with Analytics, brand, planning, agency, media, and measurement teams to develop dashboards, reporting capabilities, data strategies, testing schedules, and experiments.
• Troubleshoot platform and ad-operations issues, maintain partner relationships, define media-operations best practices, document processes, train teammates, and share insights.

Requirements

• 2–5 years of relevant experience, including hands-on buying and execution of full-funnel paid social campaigns across Meta, TikTok, Snapchat, Pinterest, and Reddit.
• Deep understanding of paid social platforms, algorithms, the broader media ecosystem, and performance media tactics supporting brand and ecommerce goals.
• Strong analytical and data-interpretation skills, including the ability to turn large datasets into actionable insights and KPI-driven recommendations.
• Understanding of analytics tools such as Google Analytics and familiarity with brand-safety measurement and third-party tagging platforms.
• Proficiency in Microsoft Office and advanced Excel skills.
• Clear communication skills, the ability to explain complex concepts to varied audiences, and effective cross-team collaboration.
• Strong troubleshooting and creative problem-solving skills, exceptional attention to detail, and the ability to manage multiple workstreams and deadlines in a dynamic environment.
• Proactive ownership, curiosity, a performance-driven mindset, and a passion for testing, learning new technologies, and developing automation solutions.

Nice to have

• Paid social platform certifications such as Meta Blueprint Certified Buying Professional or TikTok Media Buyer Certification.
• Experience with Power BI, online-to-offline sales measurement, or CPG product marketing.

Culture & Benefits

• Full-time employment with salary, bonus if applicable, and benefits.
• Equal-opportunity employment and a commitment to nondiscrimination.
• Accommodation support is available for applicants with disabilities during the application process.
• Immigration sponsorship is not available for this role.
• Procter & Gambl participates in E-Verify.