Director, Paid Social

Location: New York City; required to work hybrid three days per week in New York City

Salary: $130,000–$145,000 per year, plus incentive pay through RevShare and a discretionary annual performance bonus.

Company

hirify.global is an independent full-funnel marketing agency managing digital media across Commerce, Search, Social, TV, Audio, measurement, and proprietary growth technology.

What you will do

• Own senior client relationships, growth agendas, onboarding, transitions, renewals, expansions, and escalations.
• Develop full-funnel paid social strategies aligned with client goals, including platform automation across Meta, TikTok, Pinterest, Snapchat, and Reddit.
• Embed Bliss Point forecasting, incrementality, creative insights, brand equity, and analytics into planning and budget allocation.
• Establish measurement practices covering lift or holdout tests, A/B testing, pixel and CAPI quality, event mapping, UTMs, GA4, and forecast-versus-actual narratives.
• Connect Social with Search, Commerce/Retail Media, CRM, TV/Audio, and Creative while creating integrated measurement plans.
• Lead team financials, governance, quality standards, manager coaching, hiring, succession planning, and capability development.

Requirements

• 10+ years of paid social experience with results at scale across multiple platforms.
• At least 3 years of experience managing managers and senior individual contributors is preferred.
• Experience with Meta Advantage+, value optimization, CAPI, TikTok Smart Performance, Pinterest Performance+, GA4, and platform analytics.
• Ability to connect Social with Search, Commerce/Retail Media, TVAD, and Creative in clear executive-level narratives.
• Strong financial acumen across margin, utilization, capacity, and forecast accuracy.
• Ability to work hybrid three days per week in New York City.

Nice to have

• Experience with LinkedIn and X advertising platforms.
• Experience developing managers, hiring teams, and building succession plans.

Culture & Benefits

• Unlimited paid time off, 20 paid holidays, and flexible time away.
• Medical, dental, vision, life, disability, and flexible spending account benefits.
• Retirement plan with a 100% match on contributions up to 4%.
• Parental leave, including 16 weeks at full pay for birthing parents and 12 weeks for partners.
• Learning and development programs, mentorship, leadership training, telemedicine, teletherapy, wellness benefits, and equity.