Lead Creative Strategist (Paid Social)

Location: Remote within the United States; full-time employees are currently hired in Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin.

Salary: $80,000–$90,000 USD annually

Company

hirify.global is a digital marketing agency integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns. Donut Studios is the in-house creative studio focused on platform-native digital content for ambitious brands.

What you will do

• Develop performance-driven creative and messaging strategies for Facebook, Instagram, TikTok, YouTube, display, and other digital channels.
• Lead creative strategy for assigned clients, including client meetings, creative direction, campaign opportunities, and platform-specific recommendations.
• Translate consumer mindsets, attitudes, and behaviors into actionable creative direction and compelling concepts.
• Partner with media teams to review performance, analyze KPIs and feedback, optimize messaging, and guide future creative development.
• Manage creative launch pipelines, briefs, assignments, timelines, dependencies, and project workflows using tools such as Asana and Slack.
• Review scripts, concepts, and final deliverables for quality, brand alignment, client expectations, and campaign goals.

Requirements

• 6+ years of experience in paid social creative strategy, preferably at a digital marketing agency or DTC brand.
• Strong direct response creative instincts and platform-specific storytelling skills.
• Proven experience leading client strategy and improving creative performance.
• Deep understanding of Meta, TikTok, YouTube, and other digital channels.
• Excellent communication, collaboration, briefing, creative review, and project management skills.
• Proficiency with Asana, Notion, Slack, and Google Suite, especially Sheets.

Nice to have

• Familiarity with Figma or Adobe Creative Suite.
• Experience with creative testing frameworks or building UGC programs.

Culture & Benefits

• Remote and flexible work environment with a distributed team.
• Medical, dental, vision, disability, life, and AD&D insurance.
• 401(k) with employer match and HSA employer contributions.
• Flexible vacation and PTO plan, paid holidays, and paid maternity and paternity leave.
• Company events and off-sites.