Paid Media Senior Strategist (Paid Search & Social)

Location: Hybrid, New York City, United States; required to work from the New York City office 3 days per week.

Salary: $120,000–$140,000 per year, plus monthly variable revenue payments and a discretionary annual performance bonus.

Company

hirify.global is an independent full-funnel marketing agency that combines media, measurement, and proprietary optimization technology to drive measurable growth.

What you will do

• Lead Paid Search, Shopping, and Paid Social strategy for complex clients and multi-brand portfolios.
• Own growth agendas, annual KPIs, budgets, forecasts, and executive client communications.
• Lead QBRs and steering committee updates, connecting media performance to revenue, CAC, LTV, and business outcomes.
• Orchestrate automation across Google, Microsoft, Meta, TikTok, Pinterest, and other advertising platforms.
• Design experiments, establish success thresholds, monitor data quality, and guide budget reallocations.
• Mentor less senior strategists and create repeatable frameworks and optimization playbooks.

Requirements

• 7–10 years of experience managing Paid Search/Shopping and Paid Social at scale.
• Experience owning clients independently, managing substantial budgets, and communicating with executives.
• Fluency with Google/Microsoft Ads, Merchant Center, SA360 or Skai, Meta, TikTok, and related advertising platforms.
• Hands-on experience with value-based bidding, PMax, Meta Advantage+, CAPI, TikTok Smart Performance, and Pinterest Performance+.
• Advanced Excel, Sheets, PowerPoint, and Google Slides skills, with experience in GA4, forecasting, financial modeling, and experiment design.
• Demonstrated mentorship, executive storytelling, expectation setting, and conflict resolution skills.

Nice to have

• Experience with Display, Video, App, Demand Gen, Commerce/Retail Media, Lifecycle/CRM, MMM/MTA, SEO, or social commerce.
• Experience with brand lift studies, UGC or influencer programs, Bliss Point, or similar optimization tools.
• Google Search and Shopping certifications or additional social platform certifications.

Culture & Benefits

• Unlimited paid time off, 20 paid holidays, and flexibility to take time away.
• Medical, dental, vision, life, disability, and flexible spending benefits.
• Retirement plan with a match of up to 4% of contributions at 100%.
• Telemedicine, teletherapy, wellness benefits, equity, and parental leave.
• On-demand learning, mentorship, and leadership and management development programs.
• Culture centered on ownership, innovation, accountability, feedback, and responsible use of technology and AI.