Product Marketing Manager (Cybersecurity)

Location: Tampa, FL, United States

Company

hirify.global develops GreyMatter, a cybersecurity platform designed to address business and security operations challenges.

What you will do

• Develop go-to-market content and resources that communicate GreyMatter's capabilities and value to prospects and customers.
• Partner with Sales, BDRs, Customer Success, GreyMatter Operations, Product Marketing, and business leaders to identify customer questions, competitive objections, content gaps, and activation opportunities.
• Create presentations, use-case guides, solution narratives, competitive resources, FAQs, website messaging, webinars, event content, and other customer-facing materials.
• Develop cross-product use cases showing how multiple GreyMatter capabilities address business and security operations challenges.
• Translate cybersecurity trends, competitive developments, market shifts, and technical capabilities into accessible messaging, thought leadership, and business-focused stories.
• Present in webinars, videos, lightboard sessions, customer discussions, and internal product education, while supporting acquisition, expansion, awareness, adoption, and retention.

Requirements

• Bachelor's degree in a related field.
• Professional experience in product marketing, content marketing, go-to-market strategy, or a related marketing role within the cybersecurity industry.
• Working knowledge of cybersecurity concepts, industry trends, enterprise security challenges, and security operations teams' needs.
• Strong writing, communication, and storytelling skills, especially for translating complex cybersecurity topics into accessible and engaging content.
• Experience creating customer-facing presentations, marketing content, webinars, use-case materials, or other go-to-market resources.
• Ability to develop original ideas and independently turn ambiguous business needs into compelling content and deliverables.
• Confidence presenting information, facilitating discussions, and communicating with different audiences.
• Experience working cross-functionally with Sales, Customer Success, Product, executives, or other business teams.
• Understanding of how content and messaging support customer acquisition, expansion, and retention, plus strong organizational skills and the ability to manage multiple projects from concept through execution.

Nice to have

• Cybersecurity certifications such as CompTIA Security+, CISSP, or other relevant industry certifications.
• Experience marketing enterprise security platforms, SOC solutions, AI-driven cybersecurity, or security operations technology.
• Experience hosting webinars, moderating panels, presenting on camera, or creating educational videos.
• Experience developing competitive battlecards, cross-product use cases, or customer value narratives.
• A track record of identifying content opportunities through customer or market insights.
• Experience translating complex technical topics into business-focused stories, creating executive thought leadership, or presenting at industry events.
• A portfolio of original go-to-market content, presentations, videos, or market-facing work.

Culture & Benefits

• Collaborative work with Sales, Customer Success, Technical Product Marketing, Content, Creative, Product, and business leaders.
• Opportunity to bring original ideas from concept through execution across written, visual, interactive, and video formats.
• Exposure to customers, prospects, analysts, industry research, cybersecurity trends, and competitive intelligence.