Senior Director, Head of Loyalty, AP

Location: Singapore; hybrid work with at least 3 days in the office, with attendance expectations confirmed by the Hiring Manager.

Company

hirify.global is a global payments technology company serving consumers, merchants, financial institutions and government entities across more than 200 countries and territories.

What you will do

• Define and execute the multi-year Loyalty strategy across Asia Pacific, owning revenue growth, pipeline, adoption, commercialization and portfolio investment decisions.
• Lead an integrated portfolio covering points and rewards, personalized offers, campaigns, merchant loyalty and enterprise loyalty.
• Develop differentiated propositions, scalable commercial models, pricing, partnership and monetization strategies.
• Partner with Sales, market teams, clients and vendors to build pipeline, win strategic opportunities, design solutions and accelerate adoption.
• Build the merchant, rewards, technology provider, loyalty platform and content partner ecosystem.
• Lead and develop a diverse regional Loyalty and Product organization while establishing accountability, innovation and execution excellence.

Requirements

• 15 years of relevant experience in loyalty, customer engagement, payments, financial services or related digital businesses, including significant experience leading and commercializing regional products, portfolios or business lines.
• Senior leadership experience growing and commercializing a business, product portfolio or product line, with commercial judgment across revenue ownership, pricing, business models, investments and trade-offs.
• Ability to translate customer needs and market opportunities into differentiated propositions and take solutions from strategy and design through commercialization, adoption and scale.
• Strong understanding of data, analytics, segmentation, personalization and AI for improving customer experiences and measurable commercial outcomes.
• Experience building and managing strategic partnerships across financial institutions, merchants, technology providers and other ecosystem participants.
• Strong executive presence and ability to engage senior stakeholders, understand complex business needs and translate them into compelling solutions and commercial opportunities.
• Track record of leading transformation, simplifying complex challenges and mobilizing cross-functional teams around shared strategies and measurable outcomes.
• Strong people leadership, stakeholder management and communication skills, including experience developing high-performing teams and influencing regional and global stakeholders in a complex matrixed organization.

Nice to have

• Experience in loyalty, rewards, personalized offers, CRM, customer engagement, merchant-funded programs or adjacent digital engagement solutions, preferably in financial services.
• Track record of hyper-scaling a business and driving step-function portfolio growth.
• Experience managing international, cross-functional programs and multicultural or multi-location teams.
• Experience in adtech, CRM, merchant loyalty, financial institutions or related industries.

Culture & Benefits

• Hybrid work arrangement requiring at least 3 days in the office.
• Opportunity to work on payments, loyalty, commerce and customer engagement solutions at regional scale.
• Role emphasizes customer focus, innovation, collaboration and execution excellence.