Email Marketing Specialist

Location: Springfield, MO (hirify.global Base Camp), United States

Company

hirify.global operates customer communications across the hirify.global and Cabela’s retail, catalog, and internet sales network.

What you will do

• Develop and maintain email marketing programs across online and mobile channels.
• Manage email campaigns from ideation through scheduling, coding, testing, deployment, and performance analysis.
• Develop strategies to reactivate dormant email addresses and improve one-to-one marketing performance.
• Support SMS and push notification programs, order-related communications, and store-to-customer messaging.
• Analyze email content, customer data, and campaign results to improve acquisition, retention, loyalty, and sales.
• Collaborate with graphic designers, copywriters, merchandising, marketing, IT, contact center, technical, and business teams.

Requirements

• Background in marketing, mass communications, or public relations.
• Experience with email marketing, database marketing, segmentation, customer loyalty programs, email campaigns, and data mining.
• Experience with HTML and/or CSS.
• Strong communication, project management, multitasking, flexibility, and data evaluation skills.
• Basic knowledge of direct response marketing, customer relationship management, customer lifetime value, consumer behavior, and motivation.
• Onsite work at the Springfield, Missouri Base Camp location.

Nice to have

• Experience with SMS or push notification messaging.
• Experience with Adobe Photoshop, Dreamweaver, and Illustrator.

Culture & Benefits

• Full-time employment with medical, dental, and vision coverage.
• Health Savings Account, Flexible Spending Account, and voluntary benefits.
• 401k retirement savings plan.
• Paid holidays, vacation, and sick time.
• Discounts on retail merchandise, restaurants, resorts, and conservation attractions.