Marketing Campaign Operations & Automation Manager

Location: New York City, United States; hybrid schedule with 2 days per week required at the 55 Water Street office

Salary: $121,000–$151,000 per year

Company

hirify.global helps businesses manage HR-related needs so they can focus on running their businesses, supported by a data-driven product and an entrepreneurial environment.

What you will do

• Own the campaign execution process from intake and approved brief through build, testing, launch, monitoring, and post-campaign learning.
• Build marketing campaigns and automated workflows across customer-engagement, marketing automation, and CRM platforms.
• Activate audiences using segmentation, eligibility, trigger, and suppression rules.
• Build and maintain landing pages, forms, digital conversion paths, campaign taxonomy, tracking, UTMs, pixels, and conversion events.
• Coordinate execution across paid media, web, email, webinars, events, content syndication, nurture, and customer programs.
• Monitor deliverability, workflow health, data capture, routing, consent, tracking, and launch quality; use AI and automation to improve execution speed and quality.

Requirements

• 6+ years of experience in marketing operations, campaign operations, marketing automation, digital operations, or a related field.
• Hands-on experience building campaigns and workflows in marketing automation and CRM platforms.
• Experience executing campaigns across paid media, web, email, and events.
• Practical knowledge of landing pages, forms, tagging, UTMs, pixels, conversion tracking, and campaign data flows.
• Strong understanding of audience activation, suppression, deliverability, consent, and launch quality assurance.
• Strong prioritization, troubleshooting, project-management, and cross-functional collaboration skills, including experience using AI and automation to reduce manual work and errors.

Culture & Benefits

• Welcoming and casual work environment.
• Benefits and wellness program offerings.
• Company retreats and opportunities to learn from leaders in the startup community.
• Inclusive workplace focused on diversity, collaboration, entrepreneurship, and integrity.
• Reasonable accommodations are available for candidates and employees with disabilities or sincerely held religious beliefs.