Senior Business Analyst, Revenue Growth Platforms (Adtech)

Location: New York, United States; hybrid schedule requiring office work at least four days per week.

Salary: USD 95,000–115,000 yearly.

Company

hirify.global is a media and entertainment company producing and distributing film, television, streaming, news, sports, and advertising content through brands including NBC, Telemundo, Peacock, Universal Pictures, and DreamWorks Animation.

What you will do

• Partner with Sales, Operations, Data, Technology, and Product stakeholders to understand business objectives, seller workflows, and process improvement opportunities.
• Gather, analyze, document, and validate requirements for revenue-growth initiatives, translating them into user stories, functional requirements, process flows, and acceptance criteria.
• Support lead generation, prospecting, qualification, routing, engagement, and conversion processes across Programmatic, Universal Ads, Local, and SMB businesses.
• Collaborate with Salesforce Product and Technology teams to implement solutions within the broader sales technology ecosystem.
• Analyze processes, user feedback, and performance metrics; support backlog refinement, testing, deployment, and release activities.
• Lead UAT planning, execution, and issue resolution, while developing process documentation, training materials, and business procedures.

Requirements

• 5+ years of experience in Business Analysis, Sales Operations, Revenue Operations, Sales Technology, or a related field.
• Strong understanding of the lead-to-revenue lifecycle, including lead generation, qualification, management, and conversion.
• Proven experience gathering and documenting business requirements and translating them into technology solutions.
• Experience working with Salesforce and CRM-enabled sales processes.
• Ability to create process maps, workflow documentation, and functional specifications.
• Strong analytical, problem-solving, organizational, communication, facilitation, and stakeholder management skills.
• Experience working with cross-functional business and technology teams in Agile or similar environments.
• Bachelor's degree or equivalent experience.

Nice to have

• Experience in advertising, media, streaming, ad tech, or enterprise sales organizations.
• Familiarity with prospecting, sales intelligence, lead enrichment, and sales engagement platforms.
• Knowledge of Salesforce Lead, Account, Contact, and Opportunity workflows.
• Experience supporting Programmatic, Local, SMB, or emerging revenue businesses.
• Understanding of digital, streaming/CTV, and programmatic advertising workflows.
• Experience supporting sales transformation, CRM modernization, or process improvement initiatives.

Culture & Benefits

• Hybrid work with a minimum of four office days per week; in-office requirements may change.
• Medical, dental, and vision insurance.
• 401(k), paid leave, and tuition reimbursement.
• Additional discounts and employee perks.
• External candidates may be required to attend an in-person interview before a hiring decision.