Director, Product Marketing

Location: Hybrid; qualified applicants must live within commuting distance of New York or Boston and be authorized to work for any US employer. Visa sponsorship is not available.

Base salary: $185,000–$231,000 per year, depending on geographic location, qualifications, and experience.

Company

hirify.global develops hardware and software products designed to create an integrated listening experience in people’s homes.

What you will do

• Lead the Product Marketing team, processes, and cross-functional relationships as the senior member of the function.
• Own the global product and system narrative from current positioning through future-state positioning for hardware and software innovations.
• Partner with Product Owners, Brand Strategy, Product Finance, Insights, UX, and research teams to develop narratives, audience definitions, insights, pricing recommendations, business cases, and investment recommendations.
• Own product toolkits containing narratives, product stories, copy libraries, visual assets, demonstration content, audience insights, and commercial and competitive analysis.
• Partner with creative, consumer, commercial, revenue, training, communications, and regional marketing teams to align strategic context and executional deliverables.
• Define measurable KPIs for campaigns, programs, and activations and use performance learnings to inform future product strategy and positioning.

Requirements

• 15+ years of experience in product marketing and delivering product marketing assets in global, product-led organizations involving both hardware and software.
• 5+ years of experience managing a product marketing team in a relevant environment.
• Experience defining, optimizing, and deploying processes and deliverables with cross-functional teams and stakeholders.
• Experience developing product narratives that inspire breakthrough product demonstration, explanation, and onboarding content.
• Ability to identify, gather, evaluate, and synthesize product, competitive, audience, and cultural intelligence from multiple internal and external sources.
• Experience integrating audience inputs from product, commercial, and media sources into a unified strategic point of view.
• Proven ability to partner with and inspire creative teams.
• Proven ability to simplify process and organizational complexity into clear, action-oriented ways of working for a Product Marketing team.
• Clear and confident communication skills with managers, senior leaders, and cross-functional teams.

Culture & Benefits

• Hybrid work combining remote work with in-office collaboration in the New York or Boston commuting area.
• Medical, dental, and vision insurance for eligible US full-time employees from day one.
• 401(k) plan with company matching and immediate vesting.
• Open Time Off policy, 80 hours of sick time upon hire refreshed annually, and up to 12 paid holidays.
• Paid leave for new parents or family caregiving, disability coverage, life insurance, mental health benefits, employee discounts, and hirify.global Radio HD.