Head of Product Marketing (SaaS)

Location: Hybrid working within Germany or the UK, with occasional office attendance required. Work from abroad is available for up to 30 working days per year.

Company

hirify.global is an independent Zalando Group company providing an e-commerce platform for fashion brands and online retailers.

What you will do

• Define the Product Marketing strategy and position the multi-capability platform as a driver of customer acquisition and expansion.
• Architect and execute end-to-end go-to-market strategies across the platform portfolio.
• Align Product, Sales, Customer Success, and Marketing around a unified plan, timeline, and narrative.
• Translate complex platform capabilities and fashion specialization into clear positioning and messaging.
• Connect market intelligence, competitive insights, and customer signals to Product roadmap decisions.
• Build the Product Marketing function, team, launch model, frameworks, and operating playbook from zero.

Requirements

• Proven Product Marketing experience in a multi-product B2B SaaS or B2B platform business.
• Ownership of positioning and end-to-end go-to-market strategies.
• Experience building a Product Marketing function from scratch or establishing independent frameworks and playbooks.
• Exceptional storytelling and messaging skills with the ability to align cross-functional teams.
• Experience leading organizational change and translating strategic direction into new ways of working.
• Ability to quickly understand complex platform architectures and fashion-tech dynamics, with strong ownership of commercial outcomes.

Culture & Benefits

• Flexible work schedules and a commitment to work-life balance.
• Hybrid work within Germany or the UK, with occasional office attendance.
• Relocation assistance is available subject to prior agreement.
• Employee shares program and discounts on Zalando, Lounge by Zalando, and external partner products.
• 27 days of vacation per year for full-time employees and two paid volunteering days annually.
• Training, peer-to-peer reviews, family services, health and wellbeing options, and mental health support.