Senior Product Marketing Manager (AI)

Location: Berlin, Germany; hybrid

Company

hirify.global Group develops hirify.global and Steuerbot, tax-filing products that help customers complete their tax declarations and claim refunds with greater confidence.

What you will do

• Take major bets, including assisted and AI-native experiences, from discovery through launch and adoption.
• Bring customer, market, and competitive evidence into product discovery, design sprints, and prioritization decisions.
• Define ideal customer profiles, target segments, competitive positioning, messaging, pricing inputs, and packaging inputs.
• Run lean launch experiments, measure results, and adapt the product, positioning, and go-to-market approach.
• Align Product, Engineering, Data, Growth Marketing, Paid Acquisition, and Commercial teams around owners, milestones, and success measures.
• Build automated customer and competitor insight flows, context systems, prototypes, agents, and self-service launch workflows.

Requirements

• 5+ years of experience bringing technology products or features from discovery to launch and adoption.
• Strong data analysis, evidence-based decision-making, target setting, and success measurement skills.
• Customer research and insight skills, including turning user feedback into actionable product narratives.
• Experience building agents, automated workflows, prototypes, or context systems with AI.
• Strong communication and project leadership skills across multiple teams, with high agency and a bias for action.
• German is required for customer-facing messaging; English is required for collaboration with the wider team.

Culture & Benefits

• International, people-centric team with opportunities to collaborate across Germany, Spain, and the UK.
• Flexible working hours, 30 annual vacation days, and the option to work abroad for up to six weeks per year.
• Free mental health coaching, a flexible monthly allowance, and a generous learning budget.
• Employee stock options for all employees.
• Free tax declaration filing and support with personal tax questions.
• Regular virtual and in-person team events; dogs are welcome in the office.