Senior Product Marketing Manager

Location: Berlin, Germany

Company

hirify.global provides an all-in-one platform for selling, payments, subscriptions and business operations, serving more than 100,000 entrepreneurs and companies across the DACH region and beyond.

What you will do

• Bring customer, market and competitive insights into product discovery, positioning and prioritization.
• Own product positioning, messaging and storytelling across the platform.
• Translate complex product capabilities into customer-facing content, demonstrations, educational experiences and creative assets.
• Lead go-to-market strategy for product launches and improvements, including audience definition, value propositions, readiness and enablement.
• Shape onboarding, product education and lifecycle messaging to improve conversion, activation, adoption and expansion.
• Equip Product, Sales and Customer Success with insights, persuasive stories and practical materials while contributing to packaging and pricing discussions.

Requirements

• 5+ years of relevant product marketing experience in SaaS, fintech, commerce or platform businesses.
• Demonstrated ownership of product positioning and go-to-market work.
• Strong storytelling, customer-facing writing and the ability to explain complex products clearly.
• Experience connecting messaging and product experience to acquisition, activation, adoption and expansion.
• Ability to influence Product, Design, Engineering, Marketing, Sales and Customer Success without direct reporting lines.
• Excellent written and spoken German and English required.

Nice to have

• Experience with subscription or transaction-based revenue models, self-serve products, digital commerce, online education or international product launches.

Culture & Benefits

• 30 days of paid vacation.
• €1,500 annual Training & Development budget.
• Responsibility and trust from the first day, with individual coaching and further training.
• Free BVG ticket and employee discounts.
• Pension program with a company match of up to 30% of employee contributions.
• Inclusive culture with a strong focus on equity and personal development.