Head of Product Marketing (SaaS)

Location: Hybrid within Germany or the UK, with office attendance required one to four times per month. Work from abroad is available for up to 30 working days per year. Relocation assistance and visa-process support are available for moving to Germany, subject to agreement.

Company

hirify.global provides a multi-product B2B SaaS platform for fashion-tech and platform ecosystems.

What you will do

• Define and lead the Product Marketing strategy, positioning the platform as a driver of customer acquisition and expansion.
• Architect and execute end-to-end go-to-market strategies across the platform portfolio.
• Develop a clear platform positioning and narrative for customers, Sales, and Customer Success.
• Connect market intelligence, competitive insights, and customer signals with Product roadmap decisions.
• Build the Product Marketing function from zero, including launch frameworks, resourcing models, and operating playbooks.
• Lead cross-functional change and align broader Marketing around a unified platform story.

Requirements

• Proven Product Marketing experience in a multi-product B2B SaaS or B2B platform business.
• Ownership of positioning and end-to-end go-to-market strategies.
• Experience building a Product Marketing function from scratch or independently establishing frameworks and playbooks.
• Exceptional storytelling, messaging, and cross-functional communication skills.
• Ability to quickly understand complex platform architectures and fashion-tech dynamics.
• Ability to work hybrid within Germany or the UK and attend an office one to four times per month.

Nice to have

• Hands-on experience in fashion-tech and platform ecosystems.
• Entrepreneurial drive and a pragmatic approach to executing opportunities.

Culture & Benefits

• Hybrid working model with the option to work abroad for up to 30 working days per year.
• 27 days of vacation per year for full-time employees.
• Employee share programme and discounts on Zalando, Zalando Lounge, fashion, and beauty products.
• Personal development budget, training opportunities, language classes, and biannual peer-to-peer reviews.
• Family services, health and wellbeing initiatives, mental health support, and home-office equipment options.
• Two paid volunteering days per year and relocation support for eligible moves to Germany.