Senior Product Manager (CRM & Growth)

Location: London; hybrid role with work from home available on Mondays and Fridays and in-office collaboration on other days

Company

hirify.global is a profitable fintech company building technology for consumer loans, credit cards, and car finance across the UK and US.

What you will do

• Own the roadmap and outcomes for CRM and lifecycle products across onboarding, engagement, retention, and reactivation.
• Prioritise CRM, growth, deliverability, and platform opportunities by expected impact, effort, and risk.
• Take products and channel improvements from problem definition through launch and iteration, owning product and technical decisions with Engineering.
• Define measurable metrics and manage trade-offs between growth, retention, cost, and customer experience.
• Run experimentation programmes, formulate hypotheses, design A/B tests, and use SQL and company data to measure incremental impact.
• Work with Engineering, Design, Marketing, Risk, and Compliance on messaging infrastructure, platform integrations, customer communications, and regulated-lender standards.

Requirements

• 5+ years of product management experience, including substantial CRM, lifecycle, messaging, or growth experience for a consumer product at meaningful scale.
• Strong product management fundamentals, including taking products or channels from problem definition through launch and iteration while owning both product and technical delivery.
• Excellent prioritisation skills, including ranking opportunities by expected impact, effort, and risk, making defensible decisions, saying no, and explaining trade-offs.
• Demonstrated ownership of measurable engagement, retention, or revenue outcomes rather than feature delivery alone.
• Strong SQL and analytical skills, with experience designing and interpreting A/B tests and rigorously measuring impact.
• Technical depth sufficient to work credibly with engineers on messaging infrastructure, deliverability, and platform integrations.
• Clear communication with both technical and commercial audiences.

Nice to have

• Experience in financial services or another regulated industry.
• Experience launching a new channel or capability end to end, such as push notifications across mobile and web.
• Experience building experimentation or measurement tooling, including integrating CRM and messaging data into a BI environment.
• Experience mentoring product managers or CRM specialists.

Culture & Benefits

• Hybrid working with the option to work from home on Mondays and Fridays.
• In-office collaboration and idea exchange on other working days.
• Best-in-class compensation including equity.
• Fresh lunches prepared by in-house chefs from Tuesday to Thursday.
• Private health insurance and physical and mental wellbeing support.
• Equal-opportunity and inclusive workplace in London.

Hiring process

• Initial conversation with the Talent team, followed by a 15-minute cognitive assessment.
• Practical exercise or case study interview with the Hiring Manager, followed by a culture-add interview.
• Final in-person office round with VP Product & Design, Engineering team members, and the CPO, consisting of three 30-minute interviews on the same day.