Director of B2B Marketing (Fintech)

Location: Hybrid role based out of the Atlantic Station office in Atlanta, GA, with a few onsite days each week.

Company

hirify.global provides in-store and e-commerce lease-to-own solutions and is a subsidiary of PROG Holdings, a fintech holding company operating hirify.global, Purchasing Power, and Four, a BNPL platform.

What you will do

• Own demand-generation strategy across digital, paid, email, content, partner, and event channels.
• Lead end-to-end B2B campaign development from strategy and execution through measurement, reporting, and optimization.
• Optimize lead acquisition, conversion, MQL performance, pipeline velocity, and revenue-focused performance dashboards.
• Partner with Sales, Sales Enablement, Account Management, and the head of marketing to refine go-to-market strategy, messaging, value propositions, ICP targeting, and buyer-persona frameworks.
• Refine nurture journeys, client journey mapping, and segmentation strategies while aligning lead generation with engagement and retention.
• Oversee website strategy and optimization, including campaign alignment, SEO best practices, conversion-rate optimization, and use of AI-enabled tools to improve content and workflow efficiency.

Requirements

• 8–10+ years of B2B or client marketing experience.
• Proven experience leading demand generation and pipeline growth.
• Strong understanding of integrated marketing strategy and a data-driven mindset with strong analytical skills.
• Proficiency in Salesforce and Marketo.
• Strong written and verbal communication skills, including the ability to translate strategy into clear plans and messaging.
• Organized, detail-oriented, and able to manage multiple workstreams simultaneously.
• Bachelor’s degree in business or a closely related field, or equivalent relevant experience.
• Curiosity, adaptability, and openness to learning as AI-enabled tools and workflows continue to evolve.

Nice to have

• Experience in fintech, financial services, benefits, or employer-focused products.

Culture & Benefits

• Hybrid work model with onsite and offsite work.
• Medical, dental, vision, and company-paid basic life and AD&D insurance.
• 401(k) retirement plan and paid time off.
• Career development opportunities and an employee purchase program.
• Commitment to workplace diversity and nondiscrimination.