Manager, Growth Marketing (SaaS)

Location: Dallas, United States; hybrid workplace

Company

hirify.global provides an AI-powered SaaS business operating system for agencies, entrepreneurs, and small and medium-sized businesses, combining conversations, automation, and intelligence.

What you will do

• Lead, mentor, and develop junior and senior Growth Marketers, setting expectations, goals, performance standards, and development plans.
• Partner with Product, Marketing, Education, Customer Success, and Product Marketing leads to define growth priorities and initiatives.
• Own the strategy, planning, and execution of experimentation, lifecycle programs, product adoption campaigns, and expansion efforts.
• Contribute directly as a player-coach to growth strategy, testing, analysis, and execution.
• Define KPIs and accountability for product adoption, activation, engagement, retention, and other measurable outcomes.
• Use customer insights, product usage data, analytics, repeatable frameworks, and reporting to identify opportunities and improve team effectiveness.

Requirements

• 8+ years of experience in growth marketing, product marketing, lifecycle marketing, or a related field, including at least 2 years of direct people-management experience.
• Demonstrated success developing and executing growth strategies that improve product adoption, activation, engagement, or retention.
• Experience leading cross-functional growth initiatives, managing campaigns, and optimizing performance through data-driven experimentation.
• Strong understanding of SaaS business models, product-led growth strategies, and customer lifecycle marketing.
• Experience with marketing automation platforms, CRM systems, and analytics tools for executing and measuring growth initiatives.
• Familiarity with the HighLevel platform and its products, including the needs of marketing agencies and small businesses.
• Strong strategic thinking, analytical skills, communication skills, prioritization, and ability to work through ambiguity.
• Bachelor's degree in marketing, business, or a related field, or equivalent practical experience.

Culture & Benefits

• Hybrid workplace in Dallas.
• Global, remote-first organization with more than 2,000 team members across 10+ countries.
• Culture focused on initiative, clarity, ownership, execution, innovation, and measurable customer outcomes.
• Equal Opportunity Employer.