Growth Lead, Paid Social & Experimentation (AI)

Location: New York City, United States; hybrid schedule requiring a minimum of 3 days per week in the office.

Salary: $135K–$155K annualized full-time salary.

Company

hirify.global develops digital language learning products for consumers and businesses, with more than 25 million subscriptions sold and products available across 15 languages.

What you will do

• Own global strategy, planning, forecasting, budgets, platform mix, audiences, creative direction, and experimentation across Paid Social, Influencer, and emerging/test channels.
• Drive subscription growth, revenue, ROAS, and CLV/CAC through targeting, bidding, creative, landing page, offer, and channel optimization.
• Build and scale an in-house influencer engine covering UGC, whitelisting, creator partnerships, and paid amplification.
• Lead creative testing, AI and automation initiatives, campaign execution, reporting, optimization, and performance marketing workflows.
• Partner with Analytics and Martech to improve tracking, attribution, measurement, and incrementality.
• Lead and coach two direct reports while managing platform, agency, and senior stakeholder relationships.

Requirements

• 7+ years of experience leading acquisition programs with meaningful budget ownership and measurable results.
• Deep Paid Social expertise across Meta, TikTok, Reddit, and Pinterest, plus experience running performance-driven Influencer programs.
• Hands-on experience with whitelisting, UGC, creator partnerships, and paid amplification.
• Broad digital growth experience and a strong understanding of how funnel metrics work together to drive efficient growth.
• A builder’s mindset, high agency, a strong point of view, bias toward action, and comfort challenging established ways of working.
• Comfort operating in ambiguity and moving from idea to execution with speed.
• Strong forecasting, optimization, and measurement skills, with the ability to turn performance into clear investment decisions.
• Hands-on experience using AI workflows or automation to improve performance marketing execution, decision-making, and operating speed.
• Team management experience, including coaching and developing high-performing talent, plus excellent cross-functional leadership and communication skills.

Nice to have

• Experience in a B2C technology or subscription-based business.

Culture & Benefits

• Purpose-driven global company focused on language learning and mutual understanding.
• Competitive compensation, paid time off, and benefits.
• Opportunities to impact the product, company, and learners.
• Career growth and skill development.
• Commitment to diversity and inclusion.