16 часов назад
Growth Marketing Manager
131 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Growth Marketing Manager (Demand Generation/SaaS): Building and optimizing integrated marketing campaigns across owned, earned, and paid channels to generate qualified pipeline and ARR with an accent on full-funnel execution, partner and co-marketing programs, and campaign attribution. Focus on testing audiences and messaging, improving lead quality and conversion, and building a repeatable demand-generation engine measured through Salesforce, pipeline, and closed-won revenue.
Location: Hybrid role based in Redwood City, USA, with regular travel to stores, co-op markets, partner events, and conferences across the country.
Base salary: $131,000 per year. On-target earnings: $150,000, including variable compensation tied to partner-sourced pipeline. Equity package: 3,801.
Company
builds technology that helps independent supply stores modernize outdated systems and operate more effectively.
What you will do
- Translate marketing strategy, target audiences, and revenue goals into integrated campaign plans, budgets, timelines, and channel mixes.
- Launch and optimize demand-generation programs across email, website content, social, digital advertising, sponsored e-blasts, direct mail, advertorials, and print placements.
- Create campaign assets including emails, landing pages, ads, one-pagers, and case studies, coordinating internal contributors and vendors.
- Build nurture and follow-up programs with Sales and SDRs to improve lead quality, handoffs, and conversion into qualified opportunities.
- Track campaign spend, engagement, qualified pipeline, and closed-won revenue in Salesforce, partnering with Data Science on attribution and reporting.
- Document successful experiments and turn them into repeatable demand-generation programs.
Requirements
- 3+ years of experience in growth marketing, demand generation, or a revenue-owning marketing role with demonstrable ARR impact.
- Experience running multi-channel, full-funnel campaigns and connecting campaign activity to pipeline and revenue.
- Hands-on Salesforce experience with accounts, contacts, campaigns, pipeline tracking, and attribution.
- Experience building branded collateral, managing campaign execution, and coordinating budgets, timelines, teammates, and vendors.
- Experience working with Sales and SDR teams on lead quality, MQL signals, and lead handoffs.
- Ability to work from Redwood City and travel to stores and events as needed.
Nice to have
- Experience with SMB or owner-operator customers and distributor, co-op, or buying-group ecosystems.
- Familiarity with paint, hardware, building materials, farm and feed, lawn and garden industries, or related trade publications.
- Experience negotiating rate cards, sponsorships, or media placements.
- Comfort using AI tools to draft collateral, partner outreach, and enablement materials.
Culture & Benefits
- Full medical, dental, and vision coverage, with 100% of employee premiums and 50% of dependent premiums covered.
- 401(k) with Betterment.
- Unlimited PTO and 10 company-paid holidays.
- Gym allowance, learning materials, audiobook subscriptions, and daily team lunches for employees in the office.
- Dog-friendly office.
Hiring process
- Introductory call followed by a remote interview with the Head of Marketing.
- Paid take-home demand-generation exercise focused on an integrated campaign plan and pipeline model.
- Onsite interview round with campaign review and cross-functional conversations, followed by a final remote call with the CEO.
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