MarTech Product Strategist

Location: New York; hybrid workstyle aligned to an hirify.global office, with in-person collaboration based on client, team, development, and relationship-building needs.

Compensation range: $126,500–$223,900 per year, plus eligibility for a discretionary bonus based on firm and individual performance.

Company

hirify.global is a global professional services firm serving middle-market clients and using data and technology to connect with buyers, clients, and talent.

What you will do

• Identify high-value MarTech and digital platform investments and build business cases that translate technical capabilities into actionable leadership decisions.
• Evaluate build-versus-buy-versus-configure options and serve as the internal authority on how the technology stack should work together.
• Define integration standards, governance frameworks, and a rationalized technology roadmap across Adobe Experience Platform, Customer Journey Analytics, CDP, Dynamics 365, Workfront, and journey orchestration tools.
• Align marketing, digital, and data engineering teams around integration decisions and connect creative production, asset management, and campaign execution workflows.
• Identify and develop AI use cases for journey orchestration, personalization, content, and asset workflows.
• Evaluate outside engagement teams, implementation partners, and vendors to ensure proposed platform and integration decisions are sound, defensible, and aligned with hirify.global's business needs.

Requirements

• 8+ years of experience in MarTech, marketing operations, or digital strategy in a B2B enterprise environment, including a track record of building business cases and influencing platform strategy.
• Strong product or strategic mindset, with the ability to move between business cases, roadmaps, and technical discussions without owning the technical build.
• Working knowledge of integration patterns and data flows across a multi-platform MarTech stack, including CDP, CRM, analytics, and journey orchestration.
• Experience evaluating and influencing technology platform decisions and assessing downstream consequences beyond vendor demonstrations.
• Credibility to influence senior leaders and outside partners without relying on organizational authority.
• Bachelor's degree in a relevant field.

Nice to have

• Familiarity with Adobe Experience Platform, Customer Journey Analytics, Microsoft Dynamics 365, and Workfront as parts of a broader ecosystem.
• Exposure to AI-driven journey orchestration or personalization use cases.
• Experience in professional services, financial services, or another B2B environment where the product is expertise and relationships rather than a physical good.
• Background in marketing analytics, buyer journey measurement, or creative operations.
• Advanced degree.

Culture & Benefits

• Hybrid work combines office alignment with in-person connection when it supports clients, teams, development, or relationship-building.
• Competitive benefits and compensation package.
• Discretionary bonus eligibility based on firm and individual performance.
• Equal employment opportunity and reasonable accommodation for applicants with disabilities.