Senior / Principal Product Manager (Web Experiences)

Location: New York, NY; hybrid with onsite work 4 days per week.

Salary: $200,000–$250,000 annually, plus bonus.

Company

hirify.global provides cybersecurity, online privacy, identity protection, and financial wellness solutions through consumer brands including Norton, Avast, LifeLock, and MoneyLion.

What you will do

• Own the product strategy and roadmap for the web experience layer across MoneyLion.com, GoBankingRates, CardCritics, and the broader Gen syndication network.
• Drive conversion rate optimization across landing pages, comparison pages, affiliate flows, and Marketplace entry points.
• Partner with Engineering on rendering strategy, front-end architecture, component systems, and long-term front-end maintainability.
• Lead site-wide experimentation, including testing frameworks, variant generation, personalization, and measurement.
• Own web SEO product strategy covering site structure, Core Web Vitals, schema, page performance, and indexability.
• Define KPIs and rendering surfaces for AI-driven content and decisioning, tracking conversion, organic traffic, engagement, and revenue per session in partnership with Content Platform, SEO, PMM, lifecycle, growth marketing, and engineering.

Requirements

• Bachelor’s degree in Computer Science, Engineering, or a related field.
• 7+ years of product management experience for L10, or 10+ years for L11.
• Significant experience with consumer web, SEO, affiliate or marketplace products, or high-scale front-end platforms.
• Strong technical fluency in modern front-end architectures such as React, Next.js, or similar, plus rendering strategies including SSR, SSG, and ISR.
• Deep experience with technical SEO, Core Web Vitals, schema, site architecture, and organic growth levers.
• Proven experience running large-scale web experimentation programs, including A/B testing, multivariate testing, and personalization.
• Familiarity with analytics and measurement tools.
• Ability to partner deeply with front-end engineering on architectural decisions and understand how content platforms, design systems, and rendering layers compose at scale.
• Strong collaboration skills with SEO, PMM, lifecycle, and growth marketing teams.

Nice to have

• Advanced degree.
• Experience with affiliate, marketplace, or comparison-site business models.

Culture & Benefits

• Flexible working options, time off, competitive pay, benefits, and well-being programs.
• Environment focused on healthy debate, experimentation, continuous learning, and diverse perspectives.
• Pragmatic, outcome-oriented product culture with iterative shipping and rigorous measurement.
• Opportunity to explore AI as a teammate and apply dynamic rendering and AI-generated variants to web growth.

Hiring process

• Recruiter or Talent Acquisition call.
• Hiring Manager interview followed by a cross-functional panel with Product, Engineering, Analytics, and Design.
• Executive or Leadership interview, followed by an offer.