Group Product Marketing Manager

Location: Los Angeles, New York, Palo Alto, San Francisco, or Seattle; office attendance is expected 4+ days per week under a default-together policy.

Base salary: $162,000–$284,000 annually depending on U.S. pay zone, plus RSU eligibility.

Company

Technology company operating visual messaging, augmented-reality, avatar, and digital services, with products focused on communication, self-expression, and advertising.

What you will do

• Own go-to-market strategy for video solutions across Chat, Spotlight, Stories, Map, and other product surfaces.
• Develop positioning, product narratives, and sales activation plans for the brand advertising portfolio.
• Gather advertiser and agency feedback and translate it into product strategy and roadmap recommendations.
• Analyze the social and CTV video landscape, competitive offerings, and emerging formats to create differentiated positioning.
• Build sales enablement programs, including pitch narratives, case studies, and training materials.
• Define and track adoption, advertiser satisfaction, and revenue KPIs while creating feedback loops across sales, product, and marketing teams.

Requirements

• BS/BA degree or equivalent experience.
• 8+ years of experience in product marketing, product strategy, digital marketing, or advertising.
• Experience in product marketing for brand advertising, video, or media products.
• Strong knowledge of brand advertising, digital advertising, monetization, platform strategy, and the social and CTV video landscape.
• Executive presence, strong communication and storytelling skills, and the ability to influence senior leadership across multiple teams.
• Ability to champion AI adoption and automate manual workflows.

Nice to have

• Experience leading video, CTV, or social advertising marketing programs at scale.
• Proficiency in go-to-market frameworks and strategic narrative development.
• Ability to use market intelligence and competitive insights to influence product direction.
• Experience with data analysis and visualization tools such as Looker.

Culture & Benefits

• Collaborative work across Product, Sales, Marketing Science, and senior leadership.
• Default-together office model with expected in-person work 4+ days per week.
• Paid parental leave and comprehensive medical coverage.
• Emotional and mental health support programs.
• Compensation package with long-term equity participation through RSUs.