Senior Director, MarTech Product Management (AI)

Location: US - Remote, United States of America

Company

hirify.global is an education technology company that helps regional universities launch and grow online programs for modern learners. Its products and services support more than 100 universities and colleges across five countries and cover the full student journey.

What you will do

• Own the MarTech product vision, strategy, roadmap, and business outcomes across the student journey.
• Improve inquiry, application, and enrollment conversion through DXP/CMS, CDP, personalization, segmentation, lifecycle journeys, tagging, measurement, and Salesforce integrations.
• Lead conversion testing with CRO, SEO/AEO, Digital Media, and Lifecycle Marketing teams.
• Rebuild marketing workflows around AI and automation to improve speed, cost, and operational capacity.
• Lead the DXP/CMS migration across 80+ university partner websites, coordinating systems integrators and internal engineering.
• Lead and coach product managers while influencing Marketing, Data, Engineering, and executive stakeholders.

Requirements

• 8+ years of product management experience, including work in a startup, high-growth, or similarly fast-moving environment.
• Broad hands-on expertise in paid media, SEO, AEO, website and conversion optimization, lifecycle and CRM marketing, and marketing measurement.
• Demonstrated success improving conversion and funnel performance through product or platform work with measurable results.
• Deep knowledge of CMS/DXP, DAM, CDP, tagging and measurement, marketing automation, and CRM platforms.
• Experience leading and developing product managers or product owners.
• Strong problem-solving skills, ownership, initiative, and comfort working with ambiguity.

Nice to have

• Experience applying AI and automation to content production, personalization, campaign operations, or reporting.
• Experience with multi-brand or multi-tenant platforms.
• Experience optimizing AEO/GEO for AI search tools.
• Experience leading complex multi-vendor implementations or platform migrations.
• Background in higher education, enrollment marketing, or lead-generation businesses.

Culture & Benefits

• Remote work arrangement in the United States.
• Outcome-based product management focused on measurable conversion, efficiency, speed-to-market, and scale.
• Lean ways of working with fast discovery, small bets, short cycles, and clear decisions.
• Inclusive and diverse workforce supported by an equal-opportunity employer.