Director, Lifecycle Marketing, Provider Growth (AI)

Location: Hybrid work environment at the Soho location in New York, NY

Base salary: $190,000–$250,000 USD annually

Company

hirify.global operates a digital health marketplace that helps patients find and book in-person or video healthcare visits and helps providers grow their practices.

What you will do

• Build the Lifecycle Marketing function, including strategy, team design, hiring plan, roadmap, and operating model.
• Develop an adaptive provider growth system using identity, account, product usage, behavioral, and engagement signals.
• Design experiences across product surfaces, email, transactional communications, push, SMS, Sales, and Customer Success interactions.
• Establish measurement connecting provider experiences to activation, product use, retention, revenue per provider, and incremental business impact.
• Partner with Product, Engineering, Data Science, and Revenue Operations on instrumentation, experimentation, decisioning, personalization, and automation.
• Recruit, coach, and lead a high-performing Lifecycle Marketing team while supporting Product-Led Growth.

Requirements

• Significant experience in lifecycle, CRM, growth, product-led, or customer marketing, including building capabilities and leading teams.
• Experience building lifecycle or growth systems from the ground up and connecting customer data and decision logic to adoption, retention, or revenue outcomes.
• Strong analytical judgment and the ability to investigate provider, account, product, or behavioral data independently; SQL is advantageous.
• Experience recruiting, developing, and organizing teams to deliver new capabilities.
• Ability to define success measures, design tests, interpret results, and evaluate business impact.
• Experience with B2B, SaaS, marketplace, or other multi-product business models; healthcare experience is a plus.

Nice to have

• Healthcare industry experience.
• Experience applying SQL, AI, automation, or decisioning tools to personalization and customer experiences.

Culture & Benefits

• Flexible hybrid work environment.
• Unlimited vacation and sabbatical leave after five years of service.
• 100% paid employee medical, dental, and vision benefit options.
• 401(k) with employer-funded match, commuter benefits, and cell phone reimbursement.
• Paid parental leave, fertility and family planning reimbursement, wellness program, catered lunches, and employee resource groups.